1965 Alfa Romeo Giulia Spyder Veloce on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Alfa Romeo shows off Giulia and Stelvio GT Junior special editions

Alfa Romeo has announced a pair of new special editions commemorating the 1966 GT 1300 Junior. The Giulia and Stelvio GT Junior series are only available in Europe, and were inspired by the beloved predecessor to the legendary GTV. The Alfa Romeo GT 1300 Junior was part of a larger series of coupes from the 105 and 115 family. Built on a shortened Giulia chassis of the same era, lightweight aluminum-bodied GTAs and GTVs became a force in road racing, as well as GTC cabriolets and versions modified by carrozzerias. Possessing all the style of the Giugiaro-penned top-spec versions but with a less powerful engine and more affordable price tag, the GT 1300 Junior was by far the best seller of the range. It was a bona fide hit, and Alfa Romeo moved over 90,000 units from 1966-76. As the name suggests, the GT 1300 Junior had a 1.3 liter four-banger. Its 89 horsepower was delivered through a five-speed manual to the rear wheels. Weighing only a little over 2,000 pounds, its excellent handling helped make it an iconic model for the Alfa Romeo brand. To evoke the GT 1300 Junior, the Giulia and Stelvio have been dipped in an exclusive gold color called Lipari Ochre, a modern take on one of the GT 1300 Junior's most memorable hues. Both modern Alfas come with five-hole wheels, 19 inches on the Giulia and 21 inches on the Stelvio. There are no performance modifications to either vehicle. The Giulia and Stelvio come with either a 2.2-liter turbodiesel engine making 210 horsepower or a petrol 2.0-liter turbo four-cylinder generating 280 horsepower. Both are mated to an eight-speed automatic via a carbon-fiber driveshaft. The Giulia can be optioned with a rear-wheel-drive or all-wheel-drive drivetrain, while the Stelvio comes only in AWD flavor. Alfa Romeo says the GT Junior editions are the third in a trilogy of special editions that began with the 500-unit and wildly be-spoilered Giulia GTAm that debuted in May. That sold out almost immediately, and was followed by 6C Villa d’Este editions of the Giulia and Stelvio paying homage to 1949 6C 2500 SS. The company hasn't said how many units of the GT Junior will be sold, but they won't be coming to the U.S. anyway. Related video:

2018 Alfa Romeo Stelvio Drivers' Notes | Italy's last savior

Alfa Romeo may be beloved by enthusiasts, but the brand has always had a rough go in the United States. Sure, we may look back fondly now at cars like the Spider, Milano and Giulia, but those models never had the impact of their German or British rivals. Slow sales and a reputation for poor reliability killed Alfa in the U.S. more than two decades ago. The automaker is back with cars like the 4C, Giulia and, most important, the 2018 Stelvio crossover. The Stelvio needs to sell well if Alfa has any hope of staying alive in America. Sure, it may not be as sharp or as handsome as the Giulia, but the market demands crossovers, so that's what it'll get. The Stelvio is jumping into a tough and highly contested segment. Rivals like the Porsche Macan, Jaguar F-Pace, BMW X3 and Mercedes-Benz GLC-Class are all strong competitors with handsome styling and sporty driving dynamics. The Stelvio is going to have to really shine to make a dent. Associate Editor Joel Stocksdale: The Alfa Romeo Stelvio feels very much like a bigger, taller Giulia. While this does mean that it feels a bit less nimble and frisky, it also means that it's one of the best drivers in its class. Under the hood is the same turbocharged 2.0-liter four-cylinder making 280 horsepower. It feels just right for this crossover. It's happy to sit at low rpm on the highway, but also delivers brisk acceleration when tromping on the gas. It even sounds good, providing a growly snorty sound when accelerating. It's sort of like a grown-up version of the engine in the Fiat 500 Abarth. Ride and handling are well-balanced, too. Steering is very quick, and the whole vehicle feels remarkably light. It leans significantly more than the Giulia in turns. But as crossovers go, the Stelvio is a great handler. The ride is on the stiff side, but far from punishing. I do wish the steering was a little heavier, and that the weight built up more progressively. It feels a little less communicative than I'd prefer. The Giulia connection continues inside, but this time we wish they weren't so similar. Though the dashboard is an attractive shape, there are quite a few low-rent plastics strewn about. A number of the knobs feel chintzy, too. There's not a lot of knee room up front, either, and the seat could use a few more adjustment options. One thing the Stelvio's interior nails, though, are those wonderful shift paddles.