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You probably won't see FCA's famous Easter eggs on an Alfa Romeo

They started in Jeeps, with images of seven-slot grilles showing up on windshield edges, the text "SINCE 1941" appearing in the clear plastic of headlight units, and a relief map of Moab engraved into a rubber cubby liner. Then a Chrysler got a map of Detroit and the outline of Laguna Seca materialized near the Viper's window switch. We've come to call them Easter eggs, but Klaus Busse points out that they were never really meant to be secrets, just ways to dress up what he calls "dead plastic." He's nevertheless cool with the phrase being applied and likes the enthusiastic response these design details get. Busse is intimately familiar with many of them, having signed off on many of them in his time as head interior designer for FCA's US operations. He recently moved to Europe to lead Alfa Romeo, Maserati, and Fiat design there, so when I caught up with him next to the new Stelvio crossover at the Alfa stand in LA, I had to ask: Are we going to see any of those neat design details in Alfas or Maseratis anytime soon? The short answer is no. But he didn't say it's out of the question. Busse said if, for example, a designer wanted to put an Italian phrase somewhere on a car that was in keeping with the brand, he would allow it. Although he didn't come out and say it, it seems like he might feel this type of fun design element isn't necessarily appropriate for a higher-end brand like Alfa. And I get that. But I'm still going to check all the compartments of that new Alfa crossover for a map of the Stelvio Pass. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Design/Style LA Auto Show Alfa Romeo Jeep 2016 LA Auto Show easter egg

Alfa Romeo could reportedly bring Sauber F1 tech to its road cars

In the summer of 2018, Alfa Romeo laid out its five-year plan, only weeks before former Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne passed away. Alfa ambitiously projected several new vehicles of various shapes, sizes and performance levels but gave only vague details. A new report from Piston Heads adds a layer of color to the timeline, suggesting one or more of these upcoming rides could feature influence from Alfa Romeo's Formula 1 partner Sauber. PistonHeads.com recently had the chance to chop it up with Sauber Team Principal Frederic Vasseur at the F1 pre-season sessions in Barcelona, where Alfa Romeo and Sauber were testing out their just-unveiled 2019 car. According to the brief conversation, Alfa and Sauber have collaborations in the works beyond the paddock. "We are already working on another project together and you will see the result quite soon," Vasseur told PH. "It's a huge opportunity for us, but it will involve only the guys at the factory in Switzerland, as the trackside guys are focussed on the racing." Vasseur later tipped that they might have several projects in development. Without any more details, there's a lot of room for speculation, so let's quickly unpack what Alfa has already admitted to be planning. In addition to two new SUVs that will launch in the upcoming years, the performance-minded Italian brand said it would resurrect two well-known and highly desirable nameplates: 8C and GTV. Both cars will reportedly be hybrids, with the 8C serving as a halo mid-engined supercar, while the GTV will essentially be a Giulia coupe, complete with an eventual Quadrifoglio variant. Considering how great and high-powered the current Giulia and Stelvio Quadrifoglios already are, it seems unlikely these projects would deal with those current models. It's possible Sauber is helping Alfa Romeo with the GTV, as previous reports suggested the two-door will have F1-derived technology, but it is unclear if the coupe is coming "quite soon." It's also possible that Sauber is collaborating with Alfa on all of its upcoming performance electrification and hybrid technology. For now, it's a guessing game, but if the reports are accurate, we won't have to wait much longer to learn more. News Source: Piston Heads Rumormill Alfa Romeo Crossover Racing Vehicles Performance Sedan F1

Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers