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Alfa Romeo Giulia GTA heritage liveries revealed, and here's what it will cost

Alfa Romeo created the Giulia GTA as a tribute to one of its most successful race cars, and the connection between the two models won't stop at the nameplate. Buyers will have the chance to order their hot-rodded sedan in one of several heritage-laced paint combinations worn decades ago by race-winning models. Designers immersed themselves in Alfa Romeo's archives department to analyze the most emblematic color combinations worn by the original GTA and its derivatives during the 1960s and the 1970s. White with green stripes was common, as was red with a yellow front fascia. The firm often competed with red cars, so painting the front end yellow, white, or another contrasting color allowed race officials and fans to quickly identify the driver. Stylists working in Alfa Romeo's Centro Stile then re-interpreted their favorite liveries to suit the Giulia GTA introduced in March 2020. The Italian firm said availability will be limited, but it didn't reveal how many cars it will assign a classic color combination to. Those who miss out will have to choose between green, white, and red. Alfa Romeo will cap GTA production at 500 examples. Pricing on the European market starts at ˆ143,000, while the lighter GTAm model (which is included in the 500-car production run) carries a base price of ˆ147,000. These figures represent $155,000 and $160,000, respectively, though pricing for the American market hasn't been released. Every customer will receive a Bell helmet, a car cover that matches the paint, and a stint at the Alfa Romeo Driving Academy. GTAm buyers will also get a racing suit, gloves, and shoes made by Alpinestars. Dyed-in-the-wool fans will have the opportunity to take delivery of their Giulia at the Autodelta workshop in Balocco, Italy. That's where many of Alfa Romeo's greatest race cars were developed and built. Those for whom Alfa's sportiest sedan in decades will remain a dream have the car's configurator as a consolation prize. Related Video:     Featured Gallery Alfa Romeo Giulia GTA heritage liveries View 10 Photos Alfa Romeo Performance Sedan

CEO says Volkswagen's buying spree is over

After adding Italian motorcycle icon Ducati to its stable and spending $5.6 billion on the rest of Porsche, Volkswagen CEO Martin Winterkorn says he's done shopping for a while.
"We have enough to do at the moment in taking our twelve brands to where we want to be," Winterkorn tells German newspaper Handelsblatt.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt