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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2019 Alfa Romeo Giulia Quadrifoglio Review | As good as you imagine

When you affix words to a car such as “Alfa Romeo,” “Quadrifoglio,” “twin-turbo,” and “Ferrari-derived,” youÂ’re setting up some pretty serious expectations. Add to that a price tag thatÂ’s near the top of its segment, as with our 2019 Alfa Romeo Giulia Quadrifoglio, and those expectations creep ever higher to a point that seems hard to fulfill. But IÂ’m happy to report the Giulia passes with flying tricolores. ItÂ’s intensely fast, incredibly nimble, and surprisingly playful and approachable. ItÂ’s one of the most fun supersedans. Of course, the headline feature of the Giulia Quadrifoglio is that twin-turbo V6 based on a Ferrari engine, and it certainly deserves the hype. It generates a massive 505 horsepower and 443 pound-feet of torque. ThatÂ’s more power (though less torque) than the mighty Mercedes-AMG C 63 SÂ’s V8. Power comes on smoothly and only grows stronger with revs until the limiter kicks in. Lag is practically non-existent, and the exhaust note, though a bit blatty inside, generates a low, gritty howl outside thatÂ’s fitting for a slinky Italian sedan. The only thing preventing the powertrain from being the unquestionable class champion is the transmission. This is strange, since itÂ’s the vaunted ZF eight-speed automatic, but it shifts slowly for such a sporty car. At least itÂ’s smooth, and the huge metal shift paddles are a delight. As for the GiuliaÂ’s chassis, itÂ’s marvelous with no caveats. What stands out is its playful demeanor. It keeps you informed of every move it makes, even throwing in a bit of Miata-like body roll. The steering isnÂ’t quite as talkative, but is more so than many of its competitors, especially BMW, and itÂ’s lightning-quick and weighted well. To cap it off, the car is highly stable, even on rough pavement, and the wide tires offer tremendous grip. The ride can occasionally be bumpy, but never harsh. ItÂ’s well-balanced. At this point it's also worth noting that the character of the Giulia can be altered substantially with the drive mode selector. The settings are "Race," "D," "N" and "A," with the latter standing for "Dynamic," "Normal" and "Advanced Efficiency." Race and Dynamic are the sportiest with the quickest throttle response, loud exhaust, and more lenient traction settings, and they set the suspension to the firm setting by default. But the suspension can be switched back to the normal setting by pressing the shock absorber button.

Top Gear's latest trailer shows off a golden Bugatti Chiron

Top Gear is returning on March 5, and after a lackluster first series with the new hosts, the new group seems determined not to hit a sophomore slump. Chris Evans is gone, and the latest teaser trailer shows the new trio of Matt LeBlanc, Chris Harris, and Rory Reid strapped into some pretty fantastic cars, including the Bugatti Chiron and the Ford GT. All of the typical Top Gear segments appear to be present, though the quick cuts don't give us many details. The trailer shows a copious amount of powerslides from an assortment of cars, and even Chris Harris racing around Daytona. Aside from the Bugatti and Ford, cars from Porsche, Lamborghini, Ferrari, BMW, Aston Martin, and Alfa Romeo are all present. Co-hosts Eddie Jordan and Sabine Schmitz don't appear at all, so it seems their roles may be downplayed to focus on three guys, as was the case pre-reboot. We have some hope for this re-relaunched show and will be keeping an eye out for more details in the lead-up to the series premiere. Related Video: News Source: YouTube Celebrities TV/Movies Alfa Romeo BMW Bugatti Ferrari Ford Lamborghini Porsche Top Gear chris harris Bugatti Chiron matt leblanc