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The Alfa Giulia Quadrifoglio set a lap record at Silverstone with someone driving blind

Alfa Romeo announced today that its Giulia Quadrifoglio super sedan set a new lap record at Silverstone that nearly matched one put down by one of its Formula 1 cars in 1951. The F1 car set a time of 1:44, and the Giulia finished in 1:44.3. That may seem a bit slow for a modern 505-horsepower sports sedan, but it makes more sense when you realize the Giulia in question had black vinyl over the windows to keep the driver, Ed Morris, from seeing where he was going. Apparently Alfa thinks a clear view makes driving too easy. To get around the substantial handicap, Morris was assisted by directions from another driver in a following Giulia Quadrifoglio. The other driver, David Brise, radioed directions to Morris to get him around the track – and avoid crashing. Over the course of two days, the duo got the hang of it and set the aforementioned lap time. They even reached speeds of over 100 mph. You can see them practicing and setting the time in the video above. It was a cute record to set, but we're hoping blindfolded Nurburgring laps aren't next. Related Video:

Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

Watch 14 hot rides take over concept car lawn at Pebble Beach

The Pebble Beach Concours d'Elegance is an annual celebration of the beautiful, old cars that grace Monterey Car Week. But Monterey – and Pebble – features lots of newer metal, too, and that includes the concept lawn at Pebble Beach. Now, "concept lawn" isn't a totally accurate name anymore, and you'll see why in the list below. This year especially, plenty of production cars can be found in the area once reserved for the conceptual. Still, we're happy to see them. Here's what's featured this year: Alfa Romeo 4C Spider Audi R8 BAC Mono Bentley EXP 10 Speed 6 BMW 3.0 CSL Hommage R Buick Avenir Galpin-Fisker Rocket Speedster Hyundai HCD-16 Vision G Coupe Icona Volcano Infiniti Q60 Lamborghini Asterion LPI 910-4 Maserati Ghibli McLaren 570S Rolls-Royce Wraith By our count, that's seven concepts out of fourteen cars. But it still makes for one hot group of metal. Check 'em out in the gallery above. Related Video: Related Gallery 2015 Pebble Beach Concept Car Lawn View 38 Photos Image Credit: Copyright 2015 Drew Phillips / AOL Design/Style Alfa Romeo Audi Bentley Buick Infiniti Lamborghini Lincoln McLaren Porsche Concept Cars Videos Original Video Pebble Beach