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Alfa Romeo abandoned the Spider to focus on crossovers

As much as enthusiasts like to forget or deny it, automakers are in the business of making money, and sometimes that means doing things that seem counter to a brand's image or history. Alfa Romeo, for example, is attempting to make a comeback in the US. The make has a long history of making sporty vehicles, so news that Alfa has ceased plans on some new cars in order to focus on crossovers should be disappointing, but far from surprising. The new Fiat 124 Spider, based on and build alongside the Mazda Miata, was originally supposed to be a new Alfa Romeo Spider. A while back, Fiat Chrysler Automobiles CEO Sergio Marchionne has said that as long as he's in charge, Alfas will be built in Italy. That seemed to be reasoning enough for the new car's switch to Fiat, but Automotive News is reporting that the company actually abandoned the new Spider in order to build SUVs. The Spider isn't the only vehicle that appears to be off the table. While the new BMW 3 Series-sized Giulia is set to hit dealers later this year, larger sedans meant to compete against the 5 Series and 6 Series have been axed. Alfa's first crossover, the Stelvio, is expected to debut later this year. The company has plans for a Giulia-based crossover as well. A lot of this seems counter to Alfa and FCA's five-year plan that was announced fewer than three years ago. Then, the 400,000 annual sales target worldwide by 2018 powered by Italian-designed and -built engines. In actuality, the company has struggled to get even the Giulia to market, delaying everything else in its wake. Related Video:

Alfa Romeo Stelvio, Giulia Quadrifoglio NRING editions celebrate lap records

Alfa Romeo will bring no less than six star cars to its Geneva Motor Show booth. Since records are not only meant to be broken, but celebrated, the Giulia Quadrifoglio NRING and Stelvio Quadrifoglio NRING limited editions were created to address the latter task. In September 2016, the Giulia Quadrifoglio broke the Nurburgring lap record for standard production four-door sedans with a time of 7:32 — a feat since bettered by the Jaguar XE SV Project 8. Last September, the Stelvio Quadrifoglio set a lap record of 7:32, displacing the Range Rover Sport SVR from the top of the timesheets. The two NRING specials come drenched in exclusive Circuito Grey paint, accented with carbon mirror caps and a CF front badge, on top of carbon ceramic brakes. The cabin's so dark you'll need to let your eyes adjust before picking out the Sparco racing seats with carbon shells, carbon accents on the steering wheel and shift knob, and the red stitching. Both sedan and SUV come optioned with Alfa Connect with 3D Nav infotainment, Harman Kardon premium audio, active cruise control, and tinted windows. The Giulia gets a naked carbon roof. The Italian carmaker's only making 108 of each NRING model, in honor of how long the company's been in business. Throughout that time, Alfa Romeo has stamped its mark on The Green Hell, such as when Tazio Nuvolari won the 1932 German Grand Prix in an 8C 2300 Tipo Monza ahead of his German competition, or in 1966 when a Giulia Sprint GTA was the first GT road car to make it round the 'Ring in under 10 minutes. These Geneva-bound special editions will be reserved "for collectors and the most loyal Alfa Romeo customers." A numbered badge in a carbon fiber dashboard insert will identify the owner's place in line. Two more special editions, also held to 108 examples, come in the guises of a 4C Competizione and a 4C Spider Italia. The 4C Competizione comes in matte Vesuvio Grey with a carbon roof, plus extra carbon splashed around on the headlight molding, mirror caps, side air vents, and rear spoiler. Microfiber covers the steering wheel and seats, red stitching makes it pop, dark-finish wheels provide the stance. The 4C Spider Italia wears Misano Blue paint adorned with the Italian Tricolore, yellow brake calipers, yellow stitching in the cabin to match. If that isn't loud enough, the premium Alpine audio with subwoofer can get you turned up further.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.