'84 Alfa Romeo Spider Veloce 2000 on 2040-cars

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Alfa Romeo to launch eight new products by 2018, increase sales to 400K units

Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.
After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for - Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Muhammad Ali's 1976 Alfa Romeo Spider Veloce Series II is for sale

An Alfa Romeo was never in the plans. It was by accident that Muhammad Ali ended up bringing home this beautiful silver-on-black 1976 Spider Veloce Series II, but its interesting backstory only makes it more special. It's a story the car's next owner will surely need to memorize, as the car is currently listed on eBay for a Buy It Now price of $39,900 OBO. Found by Silodrome, the car is listed by Moto Exotica out of St. Louis, Missouri. According to Moto Exotica, which sources a clip from the book "Running with the Champ" by Ali's close friend and car guy Tim Shanahan, Ali had set out with Shanahan to buy a new Rolls-Royce (Ali loved his Double-Rs) during his time living in Chicago. The two visited European Imports in Lake Forest, Illinois, with the intention of buying a Kelly Green Corniche and possibly a Mercedes-Benz SL for Ali's wife, Veronica Porche. To Ali's dismay, the dealership did not have any SLs in stock, so this Alfa was suggested as an alternative. Ali purchased the car, brought it home, and ran into yet another issue. Porche did not know how to drive the car's manual transmission, and apparently didn't have any desire to learn. So the car mostly sat, with the exception of some rare errand runs by one of Ali's assistants. After a short time passed, Ali learned that Shanahan's personal car had broken down. In a situation that perhaps suggests destiny, Ali then gifted the car to Shanahan, who has owned the car for 40-plus years up until its sale to Moto Exotica. With about 80,000 miles, it has some wear and tear, such as a small crack on the dashboard, but it's in solid overall shape and recently received a respray. Plus it comes with the real registration with Ali's signature on it. Check out the full photos, video, and descriptive listing at Moto Exotica.