'72 Alfa Romeo Spider Convertible on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo working on high-performance engines

During the big Fiat Chrysler Automobiles FCA US LLC announcement of its five-year plan earlier this year, the strategy for Alfa Romeo was easily summarized by brand boss Harald Wester: "Go back to the Alfa Romeo that people admired." Easier said than done. With the 4C as one step in that procedure, we might see the next when the company unveils its midsize sedan in June with a trio of new engines with up to 480 horsepower. Anonymous sources at suppliers are already making some big claims about the new mills to Automotive News Europe. The top of the heap is reportedly a 2.9-liter, twin-turbocharged V6 making up to 480 hp, based on the 3.0-liter engine in the Maserati Quattroporte and Ghibli. Below it is a turbocharged 2.0-liter four-cylinder that's claimed to produce between 180 hp and 330 hp for rear- or all-wheel drive applications. Finally, there's potentially a 2.2-liter turbo-diesel four with between 135 hp and 210 hp. Little has been officially announced about the midsize sedan, but it was possibly spied testing recently hidden under the body of a Ghibli. It was rumored to be rear-wheel drive with a size between the BMW 3 Series and 5 Series, and a high-performance GTA version was also speculated. According to ANE, the vehicle won't be called the Giulia and won't hit the market in the US until 2016. In addition to the midsize model's engines, FCA is also reportedly working on an updated version of its 3.0-liter diesel V6 sourced from VM Motori with new 275-hp and 340-hp versions. They are likely slated for Alfa's future large sedan and SUV. News Source: Automotive News Europe - sub. req.Image Credit: Copyright 2014 Drew Phillips / AOL Alfa Romeo Technology Sedan FCA alfa romeo giulia fiat chrysler automobiles

Alfa Romeo Giulia, Stelvio Quadrifoglio get louder and — literally — greener

Alfa Romeo made several small improvements to the Quadrifoglio variants of the Giulia and the Stelvio as part of its 110th birthday celebrations. The changes make both models safer, more stylish, and quite a bit louder. Outside, the design tweaks are largely limited to new-look LED rear lights with darker lenses and 21-inch alloy wheels for the Stelvio. The color palette grows with the addition of three new hues called 6C Villa d'Este Red, GT Junior Ocra, and Montreal Green, respectively. They're heritage-laced colors that dyed-in-the-wool Alfisti will immediately recognize; the green is a tribute to the V8-powered Montreal released in 1970, for example. Step aboard, and you'll notice there's a redesigned center console that stylists carved additional storage space into, a new steering wheel, plus additional upholstery choices. Sparco sport seats built around a carbon fiber shell are waiting on the list of options along with red and green seatbelts. The updated infotainment system we've already experienced in the standard Giulia has found its way to the Quadrifoglio, too. It's displayed on an 8.8-inch touchscreen and Alfa Romeo added a feature called Performance Pages that shows a wealth of drivetrain-related parameters like the turbo pressure, the amount of power generated in real-time, and a chronometer. If these digital features sound familiar, it's likely because some Dodge models — including the Challenger — are already available with the Performance Pages app. We like it there, and we'll certainly enjoy Alfa's spin on it. Bosch helped Alfa Romeo add a panoply of electronic driving aids to the Giulia and Stelvio. The list includes lane-keeping assist, adaptive cruise control, active blind spot assist, traffic sign recognition, and traffic jam assist. The suite corresponds to level two on the SAE scale so it doesn't turn either model into an autonomous car. There are no mechanical changes to report, meaning power still comes from a 2.9-liter V6 that relies on a pair of beefy turbochargers to make 505 horsepower and 443 pound-feet of torque. It spins the rear wheels via an eight-speed automatic transmission, and pelts the Giulia from zero to 60 mph in 3.8 seconds before sending it to a 191-mph top speed. The same six powers the bigger, heavier Stelvio, but it channels its power to the four wheels. Enthusiasts who want to be heard before they're seen are in luck.