2024 Alfa Romeo Giulia Veloce on 2040-cars

Auto blog

Alfa Romeo shows off Giulia, new logo in latest video

Alfa Romeo made big waves when it introduced the 510-horsepower Giulia last week. While we reveled in the handsome, chiseled looks, stout powertrain, spine-tingling singing voice, and uniquely Italian character, the red four-door distracted us from the company's other big announcement – its new logo. In a video aptly titled "Alfa Romeo is back," we see the sexy supersedan spear across the landscape, taillights blazing a trail and V6 exhaust teasing our ears. Before long, the car disappears, and we get a detailed look at Alfa's new, more modern logo. It's short and sweet, but is also a nice follow up to last week's debut video. For those who need a refresher on the Giulia itself, the top-of-the-line Quadrifoglio Verde model is powered by a twin-turbocharged V6 that's been built with help from the engine team at Ferrari. On top of that, there's an active front splitter, a perfect 50-50 weight distribution, and a torque-vectoring rear differential. So yes, Alfa's newest sedan sounds like an extremely tidy package. You can read up on everything we learned during the Giulia's debut in our complete coverage from last week. We've got the initial story on the car, dedicated notes from the reveal, and a few bits and bobs from the Alfa Romeo museum. Check out the video up top, and then click over and check out our other Alfa coverage. Related Video:

FCA's new Heritage HUB showcases 250 rare Fiats, Lancias and Alfa Romeos

Fiat Chrysler Automobiles (FCA) has opened a new facility near Turin, Italy, dedicated to preserving and celebrating the company's Italian brands, as well as the historic cars each has created. It's bigger than the average Costco, and it houses more than 250 pieces of automotive art, some of which have never been publicly displayed. It's called the FCA Heritage HUB. The HUB building is itself a piece of history. FCA restored the old Officina 81 in Via Plava of the historic Mirafiori industrial district on the south side of Turin. At 161,459 sqare feet (the average Costco is 145,000 sq ft), it's a massive open space that allows for both business and pleasure. In the rafters, photos and text tell the timeline of Mirafiori, but the floor focuses on Fiat, Lancia, Abarth, and Alfa Romeo. Although part of the space is dedicated to the "Reloaded by Creators" vintage restoration sales department, the portion we're interested in is shown in the massive gallery above. FCA says it has more than 250 vehicles on display, and some have never been shown. The "central area," which explores cars from 1908 to 2008, is separated into eight themes, each of which has eight cars. The eight areas include Archistars, Concept and Personalized Cars, Eco and Sustainable, Epic Journeys, Records and Races, Small and Safe, Style Marks, and The Rally Era. Some of the cars featured at the new shop include the Lancia Lambda, the Fiat 500 Topolino A, the Fiat 130 Familiar, the Fiat X1/23, the Fiat Ecobasic, the Fiat Campagnola AR 51, the Fiat 1100 E, the Fiat 124S, the Lancia Delta HF Integral Group A, the Fiat S61, the Lancia Alfa Sport, the Lancia D50, the Lancia Beta Montecarlo Turbo, the Lancia LC2, the Lancia Augusta, the Lancia Ardea, the Fiat ESV 1500 and 2000, the Fiat Barchetta, the Lancia Aurelia B20, the Lancia Fulvia HF 1600, and the Lancia Stratos HF. Check out the gallery and below videos to see the full extent of what the HUB has to offer. Featured Gallery FCA Heritage Hub View 47 Photos News Source: FCA Alfa Romeo Fiat Lancia Automotive History Classics FCA fiat chrysler automobiles

Alfa Romeo Giulietta facelift to ape Giulia

When a brand launches a big, bad flagship model, it's only natural that it would seek to tweak the styling of its lesser models to more closely resemble the top dog. For Alfa Romeo, that means instilling a bit of Giulia style in the Giulietta hatchback. And that, in turn, means a new, more aggressive fascia. While these shots show the same kind of dopey headlights featured on the current Giulietta, our spies report that they'll be tweaked to reflect the sharper grille and bolder lower bumper. Even if the shape of the headlights is retained, the look inside the housing will likely change. Changes in back are more subtle, although we can expect the taillights and rear bumper to be retouched. Changes should come to the cabin, too, as indicated by the camouflage inside. Again, though, these are likely to be of the mid-cycle refresh variety, so don't European consumers should expect a dramatic transformation over the current car. Check out the full gallery of spy photos at the top of the page, and keep an eye open for the facelifted Giulietta when it debuts next year at Geneva. Related Video: