2024 Alfa Romeo Giulia Ti on 2040-cars

Auto blog

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Alfa Romeo Caimano concept is peak Seventies wedge design

This weekend, the Bremen Classic Motor Show will be opening its doors with a "wedgetastic" theme, highlighted by the Alfa Romeo Caimano concept you see here. Alfa Romeo commissioned Giorgetto Giugiaro and his then-newly established Italdesign firm to cook up the Caimano concept for the 1971 Turin Motor Show. It was based on the Alfasud (also designed by Giugiaro) but shortened the chassis by nearly 8 inches and fitted with entirely different bodywork that made it look like it was from another planet. The canopy greenhouse eliminated the A pillar, with the B and C pillars forming a trapezoidal roll bar at the back, capped by an adjustable spoiler. Inside the cockpit were two recumbent bucket seats, a cylindrical dashboard, and two small openings in the glass canopy for ventilation. Of course it also had pop-up headlights, and it was powered by the 1.2-liter boxer for from the Alfasud, good for all of 68 horsepower. Striking though it may have been at the time, it shouldn't come as a surprise that only one example was ever built, and it remains in the Alfa Romeo museum in Milan. The company is taking it out of the collection, however, and bringing it to Bremen for the show. Alongside it, showgoers can expect to see such other "wedgetastic" creations of yesteryear as the Lancia Stratos, Maserati Khamsin, Lamborghini Countach, Mercedes C111, and the BMW Turbo X1 (which previewed the M1 to follow). Little surprise that most of these wedge designs were penned by either Giugiaro or by Marcello Gandini for Bertone. Along with Lionardo Fioravanti (of Pininfarina fame), they were each born in Italy in 1938 within months of each other, and went on to dominate Italian automotive design over the course of their careers. Related Video: Alfa Romeo at the Bremen Classic Motor Show - The iconic Caimano concept car will be featured in a special exhibition dedicated this year to the revolutionary designs of the 1970s. - The "wedge on wheels" thought up by Italdesign is based on the chassis of the Alfasud, another of Giugiaro's creations, and is a fine example of the extreme design of its time. - The only example of the model belongs to the Alfa Romeo Museum. - The Motor Show will take place from February 5 to 7 in Bremen and will open the classic car season. It will bring together some 650 exhibitors in eight halls covering an area of over 45,000 square metres.

Alfa Romeo 6C could return in 2020

Keep your salt shaker handy, because you might need a grain or two for this rumor, as scrumptious as it may be. According to German tuner Pogea Racing, Alfa Romeo is planning to revive the 6C nameplate, with a production launch in 2020. The company posted its inside info on its Facebook page, citing "an absolute trustworthy and legit source" who is "very deep into the decisions of the management of Alfa Romeo." According to the post, we can expect to see the Alfa Romeo 6C introduced at one of the major auto shows in 2018 or 2019. If true, the rumor is exciting, but not totally surprising. FCA is growing its investment in the Italian brand, along with its lineup. We've already learned of Alfa's plans for an SUV larger than the Stelvio, which could offer seven seats and a mild hybrid system. The addition to the lineup of what we could assume to be a coupe larger and more expensive than the Alfa Romeo 4C, and meanwhile bringing back a classic nameplate, doesn't seem farfetched. After all, we've heard similar rumors before, with the 6C reportedly planned as a competitor to the Jaguar F-Type. Under the hood, the Giulia Quadrifoglio's 2.9-liter twin-turbo aluminum V6 — good for 505 horsepower and 443 pound-feet of torque — seems like the perfect fit for the 6C. The 6C nameplate has roots in six-cylinder road and racing cars beginning in the 1920s. To see it revived after decades of hibernation would not only be interesting for fans and potential customers, it would be symbolic of the company's continued growth under the FCA umbrella. Related Video: