2023 Alfa Romeo Giulia Veloce Rwd on 2040-cars

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Alfa Romeo shows off Giulia, new logo in latest video

Alfa Romeo made big waves when it introduced the 510-horsepower Giulia last week. While we reveled in the handsome, chiseled looks, stout powertrain, spine-tingling singing voice, and uniquely Italian character, the red four-door distracted us from the company's other big announcement – its new logo. In a video aptly titled "Alfa Romeo is back," we see the sexy supersedan spear across the landscape, taillights blazing a trail and V6 exhaust teasing our ears. Before long, the car disappears, and we get a detailed look at Alfa's new, more modern logo. It's short and sweet, but is also a nice follow up to last week's debut video. For those who need a refresher on the Giulia itself, the top-of-the-line Quadrifoglio Verde model is powered by a twin-turbocharged V6 that's been built with help from the engine team at Ferrari. On top of that, there's an active front splitter, a perfect 50-50 weight distribution, and a torque-vectoring rear differential. So yes, Alfa's newest sedan sounds like an extremely tidy package. You can read up on everything we learned during the Giulia's debut in our complete coverage from last week. We've got the initial story on the car, dedicated notes from the reveal, and a few bits and bobs from the Alfa Romeo museum. Check out the video up top, and then click over and check out our other Alfa coverage. Related Video:

It's finally here! | 2017 Alfa Romeo Giulia First Drive

There's been an Alfa Romeo Giulia-shaped hole waiting to be filled in the American car market for what feels like forever. A couple years ago, Alfa rejoined the US car party with the flawed but hugely entertaining 4C, reigniting passions after a decades-long absence but leading to little in the way of sales volume. That single offering acted only as a tease for those wanting a properly practical, five-person sports sedan. After a true-to-Italy leisurely wait, the Giulia has arrived. The 2017 Alfa Romeo Giulia puts some practical meat on the bone for American drivers bored of the usual Audi A4/Mercedes C-Class/BMW 3 Series suspects. Even better, the new Italian-made sedan comes packed with some heavy artillery, the top Quadrifoglio model offering 505 horsepower and returning a 3.8-second 0–60 mph run as well as a shockingly quick Nurburgring Nordschleife time of 7:32 – which, for the record, makes it the fastest four-passenger production car around the 12.9-mile circuit. For context, that's six seconds quicker than a Lamborghini Gallardo LP570-4 Superleggera, and a full 20 seconds faster than a BMW M4. Our first taste of the highly anticipated Giulia brought us to Sonoma Raceway and some local roads nearby in California's wine country. As we approach the pack of cars warming in pit lane, there is further evidence that the Giulia Quadrifoglio is serious: its Ferrari-derived 2.9-liter twin-turbo V6 sounds snarly and sweet, and cars passing on track report raspy exhaust coughs between shifts. When you go to get in, there's a slight chance of bumping your head on the low-slung roof – wouldn't be an Italian car without an ergonomic quirk, right? The test car appears to be equipped with a full gamut of options: leather across the dash, carbon-fiber trim breaking up the bovine bits, an Alcantara- and leather-covered steering wheel, and the standard eight-speed automatic (the only transmission option for US-market Giulias). This is a distinctly Italian execution, with unique details like green and white top-stitching. But there are also splashes of conventional design throughout, including the analog tach and speedo with a multifunction screen positioned between them, and a steering wheel flanked by tall aluminum shift paddles that are attached to the column and remain stationary.

Just 45% of Fiat dealers are profitable, and they're angry about it

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On average, Fiat dealers have only been selling about 17 cars a month.
We've been wondering for some time how Fiat dealers in North America have been getting along with just one model range in their showrooms up until recently. Franchisees spent millions building, stocking and manning sleek new 'studio' showrooms, only to have but a single model to sell, the cherubic 500. And even with its many derivatives, the Cinquecento is still an inexpensive model with its attendant lower margins. Perhaps it should come as no surprise then, that just 45 percent of US Fiat dealers are said to be profitable.