2023 Alfa Romeo Giulia Ti Rwd on 2040-cars

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Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Alfa Romeo Giulia runs the Nurburgring

Usually when spying a pre-production car, the goal is to figure out what it looks like underneath the camouflage. However, that's not a concern with his video of a heavily concealed Alfa Romeo Giulia Quadrifoglio because the design was already fully revealed. Instead, this is an opportunity to listen to the upcoming sports sedan lapping the Nurburgring. For a vehicle with just 2.5 years of development by only 11 people, the Giulia certainly makes all the right noises. The twin-turbocharged 3.0-liter V6 engine has a growling note as the sedan speeds away, and there's no audible turbo whistle – at least in this clip. The sound is angry but still somewhat subdued for a mill making 510 horsepower. The test driver here is really pushing things, and the tires are squealing through practically every corner. The Alfa's rear end even steps out a little a few times. The Giulia is slated to arrive in the US in the first half of 2016. In the meantime, we look forward to seeing the sedan again at the Frankfurt Motor Show in September, where some additional powertrains are rumored to debut. Related Video:

Alfa Romeo Giulia SWB Zagato briefly teased, could be a coupe

Earlier this month, Alfa Romeo and Zagato teased the upcoming Alfa Romeo Giulia SWB Zagato with a single image of an unbroken LED taillight outlining what looked like a Kamm-back rear end. Zagato recently published a few more teasers to its Instagram page, but someone might have pressed the Send button too soon — the video and images are gone from the source. No matter, because this is the internet. The new shots hint at something that could justify Alfa Romeo boss Jean-Philippe Imparato's assessment that the vehicle will be "very exciting, very selective, and very expensive." The image with the carbon-backed driver's seat contains a new rear window shutline and a crossbar. The redrawn glasshouse leads us to believe this will be a coupe, making the most of that Short Wheelbase designation. Some have called the crossbar a roll cage, but it looks to us like the kind of brace used in some cars that omit their rear seats, like the original Bentley Continental GT Supersports. The engine shot doesn't give anything away except the Quadrifoglio badge. The twin-turbocharged 2.9-liter V6 could come with the same 505 horsepower and 442 pound-feet of torque as the Giulia Quadrifoglio, it could be uprated to the 532 hp and 442 lb-ft of the special edition Giulia GTAm, or, as buyers would hope, it could go beyond that. We'd expect the output to be sent through Alfa's eight-speed automatic transmission to the rear wheels through a limited-slip differential.  Zagato standards like new mesh vents and a vented hood make their appearances elsewhere. The grille gets printed with a stylized version of the red cross and crowned viper in Alfa Romeo's logo between the tri-section headlights that should debut on the facelifted Giulia. In back, a closer shot of the taillights gives away segments between LEDs, so the rear end won't be a continuous clamshell piece like the vintage Giulia TZ and Giulia TZ2. Detail bits like a carbon fiber front splitter and another take on the five-leaf-clover wheels from the Giulia GTA will make for dark and shiny jewelry.  The Giulia TZ debuted in 1963, the Giulia SWB Zagato will be the 50th birthday present to the original. Market launch is rumored to come in March next year, an official debut should come not long before that.