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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Stellantis earnings rise along with EV sales

AMSTERDAM — Automaker Stellantis on Wednesday reported its earnings grew in 2022 from a year earlier and said its push into electric vehicles led to a jump in sales even as it faces growing competition from an industrywide shift to more climate-friendly offerings. Stellantis, formed in 2021 from the merger of Fiat Chrysler and FranceÂ’s PSA Peugeot, said net revenue of 179.6 billion euros ($191 billion) was up 18% from 2021, citing strong pricing and its mix of vehicles. It reported net profit of 16.8 billion euros, up 26% from 2021. Stellantis plans to convert all of its European sales and half of its U.S. sales to battery-electric vehicles by 2030. It said the strategy led to a 41% increase in battery EV sales in 2022, to 288,000 vehicles, compared with the year earlier. The company has “demonstrated the effectiveness of our electrification strategy in Europe,” CEO Carlos Tavares said in a statement. “We now have the technology, the products, the raw materials and the full battery ecosystem to lead that same transformative journey in North America, starting with our first fully electric Ram vehicles from 2023 and Jeep from 2024.” The automaker is competing in an increasingly crowded field for a share of the electric vehicle market. Companies are scrambling to roll out environmentally friendly models as they look to hit goals of cutting climate-changing emissions, driven by government pressure. The transformation has gotten a boost from a U.S. law that is rolling out big subsidies for clean technology like EVs but has European governments calling out the harm that they say the funding poses to homegrown industry across the Atlantic. Stellantis' Jeep brand will start selling two fully electric SUVs in North America and another one in Europe over the next two years. It says its Ram brand will roll out an electric pickup truck this year, joining a rush of EV competitors looking to claim a piece of the full-size truck market. The company plans to bring 25 battery-electric models to the U.S. by 2030. As part of that push, it has said it would build two EV battery factories in North America. A $2.5 billion joint venture with Samsung will bring one of those facilities to Indiana, which is expected to employ up to 1,400 workers. The other factory will be in Windsor, Ontario, a collaboration with South KoreaÂ’s LG Energy Solution that aims to create about 2,500 jobs. The EV push comes amid a slowdown in U.S.

Lazzarini dreams up Ferrari-powered, Hennessey-tuned Alfa Romeo 4C

If there are any two firms you could count on to shoehorn a Ferrari V8 into the back of an Alfa Romeo 4C, they would almost certainly be Lazzarini Design and Hennessey Performance. The former already dreamt up doing the same with a Fiat 500, and the latter has been shattering records with a similar conversion performed on a Lotus Elise to turn it into the Venom GT. What you see here is their lovechild. Designed by Lazzarini and enhanced by Hennessey, the 4C Definitiva does – at least in theory – what Maserati was not prepared to do: shoehorn a Ferrari-sourced V8 engine into the back of Alfa's nimble little sports car. The powerplant is borrowed from the Ferrari 458 Italia and tuned by Hennessey to produce a claimed 738 horsepower and 532 pound-feet of torque. In a package weighing just 2,100 pounds, that's said to be enough to propel Frankenstein's four-wheeled monster to 60 miles per hour in a scant 2.5 seconds and across the quarter-mile in 9.5 seconds at 137 mph. Those are LaFerrari levels of performance. As you can see, the engine transplant calls for a widened rear track, and is accompanied by more aggressive aero as well. Of course, the design may be little more than an idea at the moment, but Lazzarini is apparently looking for customers to commission the first examples, at a reported price of 260,000 euros, which is about five times the going rate for a stock 4C and more than Ferrari gets for the 458 Speciale. Whether it's worth that much is one question. Whether Lazzarini and Hennessey could actually deliver on the promise is an even bigger one. Featured Gallery Alfa Romeo 4C Definitiva by Lazzarini Design View 10 Photos News Source: Lazzarini Design Aftermarket Alfa Romeo Coupe Concept Cars Supercars Hennessey alfa romeo 4c alfa 4c