2022 Alfa Romeo Giulia Ti on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Alfa Romeo's midsize sedan due in June, and we'll get it

As the calendar shifts, so do Alfa Romeo's plans. At the LA Auto Show, Harald Wester, head of Alfa Romeo, said the brand would unveil its second US model – after the 4C – next June, but he wouldn't identify the type of car. A report in Automotive News Europe, quoting sources, says that it will be a midsize sedan in the mold of the erstwhile 159 (pictured) that was supposed to become the Giulia but now has a new brief and perhaps a new name. "Giulia" should be familiar because we've been hearing about it for more than three years – in fact it was 2011 when it was thrown back on the drawing board for a complete redesign. Last year the plan – or the anonymously-sourced bits of the plan that we kept getting – were for the platform to go rear-wheel drive and do duty for both a BMW 3 Series and 5 Series competitor. ANE's latest intel is that the coming midsize sedan will be come in between the 3 Series and 5 Series – a strategy used by the original Cadillac CTS – slotting in beneath a "flagship sedan" that would fit between the 5 Series and 7 Series. That would appear to contradict a direct challenge to the entry-level segment's standard-bearer, and perhaps the M3, too. Those two Alfa sedans would be part of an eight-model onslaught happening over the next four years, which is a new matrix compared to April of this year when that was reported to be six models over the next five years. ANE says work has started on three of them, a midsize SUV said to be the third. The push is to get Alfa to 400,000 annual sales – 100,000 more than the April target – with the US accounting for 150,000 of that. News Source: Automotive News Europe - sub. req. Alfa Romeo Sedan alfa romeo giulia giulia

Alfa Romeo planning a four-cylinder, 350-hp Giulia Veloce?

At the moment, Alfa Romeo sells a 2.0-liter, turbocharged four-cylinder Giulia with 280 horsepower for $37,995, and a 2.9-liter, twin-turbo six-cylinder Giulia Quadrifoglio with 505 hp for $72,000. A vacuum separates those poles, and the marketplace, echoing nature, hates it. Some recent Internet sleuthing in The Netherlands and in the U.S. might have identified a suitable object to fill that void: a 350-hp version of the 2.0-liter turbo. Last December, Dutch shop Squadra Tuning discovered an entry on Fiat Chrysler's Dutch-market parts site for a 2.0-liter turbo Giulia producing 350 metric horsepower (345 U.S. ponies). Not long after that, an Autoevolution reader submitted an image of an FCA document for the NAFTA region, which listed a 2.0-liter, 350-hp model for the USA equipped with the eight-speed automatic and all-wheel drive. The name of the model powered by that engine: "Giulia Veloce." Certain international markets already offer a Veloce trim with an auto transmission and all-wheel drive, but engine choices are the 280-hp 2.0-liter we already get, and a 2.2-liter turbodiesel we don't get. If those overseas discoveries were merely smoke, conjecture took a huge step toward fire a few days ago when Bozi Tatarevic found a 2.0-liter, 350-hp engine option on Mopar Tech Authority, FCA's OEM service portal. Car and Driver asked Alfa Romeo for clarification, the carmaker responding, "No plans for any other engines for Giulia in North America for 2018 model year besides the 2.0L and 2.9L [gasoline] versions." Having ruled 2018 out, onlookers have turned their eyes to 2019 for the introduction of this 350-hp motor. What's more, a comment on Tatarevic's tweet sends speculation into 48-volt overboost. Twitter user Rob P replied, "This is pretty well established as happening. MY2019, USA only. 280hp + 48V electrical system + elec. assisted turbo = ~350bhp 'Veloce' in USA nomenclature." No matter how the horses are made, assuming 350 cavalli make it across the Atlantic, Alfa's lineup will profit from the addition: Buyers in the sport sedan segment would get some Italian sprezzatura to cross-shop against German Monumentalitat. Related Video: News Source: Bozi Tatarevic / Twitter via Road and Track Rumormill Alfa Romeo Luxury Performance Sedan FCA alfa romeo giulia 48-volt system giulia