2021 Alfa Romeo Giulia Ti Rwd on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

On International Women's Day, Alfa Romeo salutes its legendary female race drivers

Alfa Romeo is celebrating International Women's Day by highlighting some of the women who have raced its cars over the past century. They collectively achieved a long list of impressive achievements on and off the track in the face of adversity. One of the earliest-known women that raced an Alfa Romeo professionally is Maria Antonietta d’Avanzo, an Italian baroness who started competing shortly after World War I. Her career spanned several decades, during which she competed against numerous pilots, including an ambitious young man named Enzo Ferrari who would have a profoundly important effect on Alfa Romeo's image and success on the track. He was a mediocre racer, by most accounts, but he proved to be a brilliant manager and was soon put in charge of the carmaker's racing efforts. Ferrari sold Anna Maria Peduzzi one of her first race cars: an Alfa Romeo 6C 1500 Super Sport. Racing either alone or with her husband, she took first in the 1500 category of the 1934 edition of the Mille Miglia. Helle Nice and Odette Siko also raced Alfa Romeo cars during the 1930s; the latter finished fourth overall and first in the 2.0-liter category in a privately-entered 6C 1750 Super Sport. Alfa Romeo's official entry, an 8C 2300, took second overall. Belgian-born Christine Beckers and Dutch racer Liane Engeman both competed in the GTA — one of the company's most successful race cars — during the 1960s. Alfa Romeo later hired Engeman as a model. Maria Grazia Lombardi (also known as Lella) raced a GTV6, but she's better known as the only woman to have scored points in Formula One. She competed from 1974 to 1976 and scored half a point in 1975. She also raced in four editions of the 24 Hours of Le Mans and finished 20th overall and second in her class in a Lancia Stratos. Colombian pilot Tatiana Calderon joined the Sauber Formula One team as a development driver in 2017 after a successful career racing karts. In 2018, she became a test driver for Alfa Romeo's Formula One team. She doesn't line up on the starting grid (at least not yet) but she plays a big part in creating the company's top-level race cars. Unlike many of her predecessors who raced as privateers or for small teams, she's officially affiliated with the company. Race teams (and car manufacturers in general) began welcoming more women into their ranks in the 1990s. Sibling company Maserati also shed light on some of the women who have played an important role in its racing history.

Alfa Romeo 4C production to continue until at least late 2020

Maserati will end production of the GranTurismo and the GranCabrio in November 2019, and it will retool the historic Modena, Italy, factory that makes both models in preparation for a new sports car due out in 2020. But Autoblog learned production of the Alfa Romeo 4C made in the same facility will continue even after the retooling, debunking rumors of the model's immediate demise. "Production of the 4C will continue in the same production plant/line until late 2020 for the NAFTA and APAC regions," an Alfa Romeo spokesperson told us via email. The factory will close during the retooling, so "there will just be some weeks of technical interruption" during the process, according to the same spokesperson. Production will resume as soon as the overhaul is completed, and Alfa's carbon fiber-intensive two-seater will be built alongside Maserati's next sports car. North American enthusiasts still have time to put a new 4C in their garage. Available only as a convertible, the 4C recently entered the 2020 model year with a limited-edition model named Italia that gains an array of visual add-ons, like piano black trim on the front end. Just 15 Italias will be built, but the standard 4C remains available as a regular-production model. It's powered by a mid-mounted, 1.75-liter four-cylinder engine turbocharged to 237 horsepower and 258 pound-feet of torque. The engine's displacement wasn't chosen at random; Alfisti will know right off the bat that it echoes the 1750 engine Alfa offered in the late 1960s and the early 1970s. European enthusiasts aren't as lucky. Autoblog also confirmed an earlier report claiming 4C production for the European, Middle Eastern, and African markets ended in August 2018. While the GranTurismo will be replaced by a new model in 2021, what the future holds for the 4C is up in the air. Alfa Romeo's product plan doesn't currently include a second-generation 4C, which is too bad. It's one of the purest, most undiluted sports car on the market; may it live long. Featured Gallery 2020 Alfa Romeo 4C Spider Italia Auto News Alfa Romeo Convertible