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Alfa 4C to set the pace as WTCC safety car

With just 240 horsepower on tap, the Alfa Romeo 4C may not be the most powerful sports car on the market. But its lightweight construction ensures that it has a power-to-weight ratio better than cars with twice the output. In short, it belongs at the front of the pack, and that's just where it will be for this year's World Touring Car Championship. That's because Alfa's nimble little sports car has been selected as the new safety car (what we'd call a "pace car") for the WTCC, starting next month with the season opener at the Moulay El Hassan Circuit in Marrakech, Morocco. For that purpose it's been fitted with the special red and black livery you see here, and will presumably carry some extra safety equipment like emergency lighting, and a couple of fire extinguishers and a first aid kit on board in case it arrives at the scene of an accident before the medical support car can get there. This year will see some new entries in the FIA's top touring car series as the new Honda Civic WTCC makes its debut with four cars on the grid, Citroen entering the series with the new C-Elysee with nine-time rally champ Sebastien Loeb and four-time WTCC champ Yvan Muller behind the wheel. After a Euro-centric start to the season, the series heads to the US in mid-September for the race at Sonoma before winding up with three rounds in the Far East. The Alfa Romeo 4C Will Be the FIA WTCC Safety Car - Eurosport Events, promoter of the World Touring Car Championship (WTCC) appointed by the Federation Internationale de l'Automobile (FIA), has chosen the captivating Alfa Romeo supercar as Safety Car for the 2014 season - The multi-award-winning coupe will make its debut on the track with a special livery on 12 and 13 April on the Moulay El Hassan circuit of Marrakech - The recognition is linked to its winning the prestigious Grand Prize as Most Beautiful Car of 2013 at the 29th International Automobile Festival of Paris On display this week at the 84th Geneva International Motor Show with the preview of the Spider version, the Alfa Romeo 4C was chosen by Eurosport Events as the Safety Car of the FIA World Touring Car Championship (WTCC) for the entire 2014 season. The multi-award-winning coupe will therefore be present with a special livery on the World Touring Car Championship circuits starting from the first event that will be held on the Moulay El Hassan Circuit of Marrakech (Morocco) on 12 and 13 April.

Alfa Romeo to launch new versions of 4C each year

Alfa Romeo is an exciting brand. You could argue that the MiTo and Giulietta hatchbacks might not speak so much to that effect, but the 4C sure does. Fortunately, Alfa has every intention of keeping the 4C at the forefront of its lineup with a series of upgrades – one to come each year, according to Top Gear. The production version of the compact mid-engined sports car launched just last year at the Geneva Motor Show, and this year the company returned with the 4C Spider concept that previews the production roadster to follow. That may prove the most substantial of the revisions Alfa has in mind for the 4C, but it may not be the last. Just what Alfa will do next remains to be seen, but sources are already speculating on what could follow. Since the current 4C is a bare-bones affair – with a minimalist cabin and no trunk to speak of with the front hood welded shut – we're wouldn't be surprised to see a slightly more accommodating version follow. After that, it's anyone's guess. Top Gear suggests a more hardcore version – it sure would be exciting to see the Quadrifoglio Verde adorn a more powerful 4C in the future. But we're still years off from seeing any such derivative come to fruition, so we'll just have to hold on tight for the time being and wait for Alfa to finally bring itself and the 4C to American showrooms. Featured Gallery 2014 Alfa Romeo 4C View 60 Photos News Source: Top Gear Alfa Romeo Convertible Coupe Performance alfa romeo 4c

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt