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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Alfa Romeo Stelvio Interior Spied | Autoblog Minute

We have the latest spy shots of Alfa Romeo?s new SUV. The Stelvio is expected to debut in late 2016 or early 2017 but we now have our first peak at its interior. Alfa Romeo SUV Autoblog Minute Videos Original Video alfa romeo stelvio

Alfa Romeo Tonale drops the non-hybrid 2.0-liter for the U.S.

Until last week, we were expecting the Alfa Romeo Tonale to be sold with two powertrains here. When the compact crossover greeted the world for the first time in February, Alfa Romeo told us our market could expect a 2.0-liter turbocharged four-cylinder as the base option, putting out 256 horsepower through a nine-speed automatic to all four wheels. The premium choice would be a plug-in hybrid powertrain that paired a 177-hp, 1.3-liter four-cylinder turning the front axle with a 121-hp electric motor working the rear axle for a combined 275 hp. The PHEV would also be capable of 30 miles of pure-electric motoring in the U.S. Alfa Romeo boss Jean-Philippe Imparato told Automotive News Europe during the media drive that the non-hybrid 2.0-liter is no longer an option for the U.S. because Alfa Romeo needs to go especially aggressive on reducing emissions here. In Europe, the Tonale can be ordered with both powertrains as well as a diesel. Here, the California Air Resources Board (CARB) recently proposed a new set of regulations that lay out tougher benchmarks for an automaker's CO2 emissions. If the regulations pass, 35% of an automaker's sales in the state will need to be zero-emissions vehicles (ZEV) by 2026 and 100% by 2035. California, by itself, is on the cusp of passing Germany as the world's fourth-largest economy, according to Bloomberg. Furthermore, 13 states and the District of Columbia adhere to CARB emissions rules, nine of those follow California's ZEV program, and three more states will join the ZEV regulations over the next three years. Alfa Romeo sold just over 18,000 cars here last year, and it needs plenty of Tonales to offset all those Stelvios. Across the Atlantic, the Euro 7 emissions giving carmakers public fits are slated to come into force on July 1, 2025. For these reasons as well as Alfa Romeo's commitment to going all-electric this decade, Imperato told ANE the PHEV is "an existential need" in the lineup. An Alfa Romeo spokesperson in the U.S. elaborated to Car and Driver, "As a premium brand, the PHEV better aligns with what our customers want in this segment as it provides an elevated experience, greater performance, and more than 30 miles of electric range." The subtext here is that the Tonale's corporate twin, the Dodge Hornet, will offer both powertrains when it goes on sale next year.