2020 Alfa Romeo Giulia on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

2015 Alfa Romeo 4C Spider doffs its cap in Detroit

With the debut of the 2015 Alfa Romeo 4C Spider the Italian company's US lineup has officially doubled. Cosmetically, it makes most of its changes up top and out back, starting with its exposure to the sky. The 4C's 236-pound carbon-fiber monocoque was already engineered for open-air duty, so the Spider only needs an aluminum rollbar underneath the CF roll hoop - called a "halo" - as well as some new upper body brackets and a crossbeam in the engine compartment to maintain stiffness. The CF windshield frame is both bolted and glued to the monocoque. When it's time to close the cabin off, a stowable cloth roof or, later after launch, an available carbon-fiber hardtop will do the job. We've already had the chance to affix and remove the former, and it's a simple job that's good for a full 160 mph, unlike some rival's similar toupees that aren't approved for top-speed runs. When we saw spy shots of the 4C Spider on a photo shoot recently, we thought the center-mounted exhaust from the concept car had been retired, but that's not the case. Buyers will have the option of a center-set Akrapovic titanium dual-mode exhaust, with a carbon-fiber body surround. The aural sensations will be boosted further with three air extractors in the new decklid. The cockpit comes standard with cross-stitched leather in either black, red or Tobacco, depending on package. Details include CF vent surrounds, and an Alpine stereo with plenty of media input options (we're hoping it's better than the absolutely terrible head unit we've already experienced in the 4C coupe). Exterior touches will be enhanced by four new wheel designs in silver or dark finish, with four choices of brake caliper. How much performance will you give up to go topless? It doesn't look like much, if any. The 4C Coupe has been run from standstill to 60 miles per hour anywhere from 4.1 seconds to 4.3 seconds. Alfa gives the estimated time for the Spider as 4.1-seconds, to go along with 1.1 g of lateral acceleration, and says the car only weighs 22 pounds more than its fixed-head sibling. It looks like the Spider is out to earn all the attention it's going to get when it launches this summer. You can turn your attentions now to the mega gallery above and the lengthy press release below, and we'll have live shots of it from the Detroit Auto Show shortly.

Alfa Romeo Giulia is the sexiest starlet in LA

Generally, there's a fair amount of debate about what the best-looking car at any given auto show may be. We, however, humbly submit that for the 2015 LA Auto Show, there's no point in arguing – it's the Alfa Romeo Giulia. Here on US soil for the first time, the troubled Italian brand unveiled the stunning sedan that will herald Alfa Romeo's long-awaited return to the North American market. The handsome red four-door is more or less what we've seen before. That means a thundering 2.9-liter, twin-turbocharged V6 that develops 505 horsepower and 443 pound-feet of torque. No matter where you're from, that qualifies as "a lot." But unlike the Alfa we saw in Milan, there's more to talk about than the top-flight Quadrifoglio model. Alfa let slip that following the fire-breather's arrival, the sedan would also get a more modest 2.0-liter turbo, capable of producing 276 horsepower. Following that, all-wheel drive will join the options list alongside standard rear-wheel drive. We've got a fresh batch of live images of the stylish Italian. Have a look, and then scroll down for a refresher on Alfa's original press release. Related Video: Created With the 'Mechanics of Emotion,' the All-new 2017 Alfa Romeo Giulia Quadrifoglio Delivers Italian Style With Benchmark-level Performance and Precision to the Premium Mid-size Sedan Segment - Built in Italy, the Giulia Quadrifoglio Delivers Class-leading 505 Horsepower, 0-60 in 3.8 Seconds and a Record-setting 7:39 Nurburgring Lap Time – the Fastest Ever by a Four-door Production Sedan - Alfa Romeo – the heart and soul of the automotive industry – is returning to the U.S.