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Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?

Alfa Romeo celebrates 110th anniversary with 79-page e-book

For its 110th anniversary, Alfa Romeo wanted to host a summer bash at its renovated Museo Storica Alfa Romeo in Arese, Italy. Coronavirus nixed that, so part of the Plan B syllabus is a 79-page e-book that plucks all sorts of fascinating details from even before the automaker's birth as A.L.F.A., which stood for Anonima Lombarda Fabbrica Automobili, and the fecund history since. The work can be considered more than a dive into Alfa Romeo history because of Alfa Romeo's reach for much of its existence. The 1914 Aerodinamica by Castagna built on an Alfa Romeo 40/60 HP chassis predates Buckminster Fuller's Dynmaxion by 20 years. Enzo Ferrari raced for Alfa Romeo or with Alfra Romeo support for 19 years, the driver's seat also occupied by legends like Juan Manuel Fangio, Tazio Nuvolari, and Alberto Ascari. Nuvolari drove the Bimotore — a car with one V8 in front of the cockpit, another V8 behind — to a top speed of 209 miles per hour in 1934, and raced the car alongside Louis Chiron, the same Frenchman Bugatti would later name a car after. Alfa Romeo's tech prowess impressed famed tinkerer Henry Ford so much that in 1939 Ford said, "When I see an Alfa Romeo go by, I tip my hat." And it's hard to believe Ian Fleming hadn't heard of the 1900 C52 Disco Volante concept from 1952 when conjuring a name for Emilio Largo's motor yacht for his 1961 book, "Thunderball." There's plenty of Alfa-centric trivia, too, like an employee coming up with the idea for the automaker's logo while waiting for a train, the origin of the quadrifoglio, intended as a good luck charm for all the three drivers in the 1923 Targa Florio but only paying off for one, and how Nicola Romeo inscribed his name in history. The stories carry up to the present day Giulia GTA and coming Tonale crossover, with a cameo by FCA design chief Ralph Gilles to boot. The book is a quick read, so check it out, or just scroll through lots of photos documenting 110 years of Italian automotive history. Related Video:    

New Alfa Romeo supercar teaser mentions '6 weeks' and '792 hours'

Alfa Romeo got on Instagram again to tease the coming supercar that will debut on August 30. The image is a bit funky, and so is the caption. The picture shows the steering wheel, shot from underneath. The hub center is the first unusual bit, being a monochrome Alfa Romeo logo. The Italian brand's steering wheels usually feature a full-color logo except in the Quadrifoglio trims that bear a black and silver design. Vintage Alfas like the GT Junior models of the 1960s and 1970s were known for silver logos. They were also known for drilled steering wheel spokes, which might be featured in the teaser as well. No current Alfas we know of use metal-looking steering wheels spokes, and none contain what look like dials set into the bottom spoke. Even the limited-edition Giulia GTAm that started at about $225,000 in Europe took the Giulia's regular wheel and replaced plastic with carbon fiber for the lower spoke. Then there's the caption, "792hours and less than #6weeks left to ignite your spirit with #AlfaRomeo. Witness history unfold on August 30th, as #Courage and passion #Converge to give birth to a visionary #Creation. Save the date!"           View this post on Instagram                       A post shared by Alfa Romeo (@alfaromeoofficial) That's an oddball number of hours for a countdown timer. The guess is that this is a reference to the horsepower figure engineers coaxed from the twin-turbo 3.0-liter Nettuno V6 poached from the Maserati MC20. In the MC20, the engine produces 621 horsepower. Rumors out of Europe have said the Maserati mill is going to share the Alfa Romeo's engine bay with at least one electric motor and make about 800 horsepower — close enough to 792 not to quibble over. Since that would be a metric horsepower rating, converting PS to U.S. HP gives 781 hp, a tidy 160 horses more than the MC20 and totally achievable with a single flux capacitor. Unless the Italians are taking a MacGuffin from Hitchcock's playbook, six weeks away could foreshadow the 6C name instead of the 33 name that's worked its way into the conversation. The livestreamed debut from the Alfa Romeo museum in Arese, Italy is a month away. Related Video Alfa Romeo Salutes Women Race Car Drivers