2020 Alfa Romeo Giulia on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo brings back the Quadrifoglio Verde

With a history as rich as Alfa's, the brand has a wealth of symbology to draw on. Of course the Alfa Romeo logo itself has its own clout and allure, as do nameplates like Giulietta, Giulia and Spider. But another symbol from the marque's 104-year history is the Quadrifoglio Verde. The green clover leaf has adorned the most hardcore performance Alfas since 1923. The emblem was brought back to distinguish the top versions of the MiTo and Giulietta in 2009, both of which are now headed to the Geneva Motor Show in even more enticing form. The new three-door MiTo QV packs a 1.4-liter turbo four driving 170 horsepower to the front wheels through Alfa's six-speed dual-clutch transmission, giving it a 0-62 time of 7.3 seconds and a 136-mph top speed. The latest five-door Giulietta QV, meanwhile, packs a 1.75-liter turbo four with 240 horsepower – the same engine and six-speed DCT as the 4C, only turned around to drive the front wheels from the front end. It's good for a 6.6-second sprint to 62 and a 150-mph top speed. Both models come with a host of upgrades both inside and out, details of which you can read in the press release below. But one of the most enticing parts is the matte grey finish which Alfa is offering on both models, and which only makes us anticipate the marque's eventual return to the North American market that much more. The 'Quadrifoglio Verde' is back on Giulietta and MiTo - The legendary 'Quadrifoglio Verde' that has identified the top performing cars by Alfa Romeo since 1923 is back on the new versions - Giulietta celebrates its 60th anniversary with a new 'Quadrifoglio Verde' - True expression of Alfa Romeo's DNA, this car marks the debut of the new 240 HP 1750 Turbo Petrol engine with all-aluminium direct injection - State-of-the-art 'Alfa TCT' 6-speed twin dry clutch transmission - It's the same engine/transmission as the Alfa Romeo 4C supercar - Giulietta's flagship model can exceed 240 km/h and accelerate from 0 to 100 km/h in just 6.6 seconds - New intake system highlighting Alfa Romeo's typical full, enveloping engine sound - New steering wheel, new instruments with dedicated graphics and QV logo and new leather and Alcantara seats, wraparound and sporty, with built-in headrest - New matt Magnesio Grey body colour exclusively created for the 'Launch Edition' special series produced in a limited edition of only 500 vehicles.

Italian team hitting the track in an electric Alfa Romeo Giulia touring car

Alfa Romeo isn't scheduled to introduce its first electric model until the early 2020s, but the Giulia is giving up gasoline a little bit sooner to participate in the burgeoning ETCR racing series. Italian tuner and race car builder Romeo Ferraris — which isn't officially associated with Alfa Romeo or Ferrari — published renderings of the track-only sedan it plans to start racing in the coming months. Low, wide and winged, the Giulia ETCR looks ready to line up on the starting grid. And, as is often the case with racing cars, it shares little more than a silhouette with the street-legal sports sedan it's based on. The lights on both ends look nearly stock, but almost everything was developed from scratch by Romeo Ferraris and partner Hexathron Racing System. The 54-year old company pointed out the Giulia is its first electric car, and it stressed it developed the model without Alfa Romeo's support. Its 350-horsepower Giulietta TCR was an in-house project as well. While Romeo Ferraris hasn't published technical specifications, the ETCR regulations give us a good idea of what's under the body. Every car will be powered by the same motors, single-speed gearbox, inverter, and 65-kilowatt-hour lithium-ion battery pack. Series overseer WSC will provide the battery, while the other components will come from Williams Advanced Engineering. The powertrain makes 400 horsepower continuously, and it delivers a maximum output of 670 horsepower. The ETCR series will launch in 2020, though the calendar surprisingly hasn't been published yet. The battery-powered Giulia will need to fend off competition from a similarly modified Hyundai Veloster, and the e-Racer developed by Cupra, which was recently spun off from Volkswagen-owned SEAT. We expect other automakers will toss their hat in the ring in the coming months.