2019 Alfa Romeo Giulia Sport Sedan 4d on 2040-cars

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The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video:

Alfa Romeo could introduce a new model in June

While the automotive industry's collective attention is turned towards the 2020 Geneva Motor Show opening in March, Alfa Romeo is also looking forward to the party it will throw in Milan, Italy, to celebrate its 110th birthday. The city-wide festivities will culminate with the unveiling of a mysterious new model, according to a recent report. Thousands of Alfisti from all over the world will convene in Milan on June 24 to commemorate the milestone, and Italian website MotoriOnline learned Alfa will take advantage of the media coverage to organize its own mini auto show. The publication added the model we'll allegedly get a preview of will be either a crossover or a coupe. Both are intriguing propositions. While enthusiasts would undoubtedly prefer to see a born-again GTV, or a follow-up to the 8C, sales figures clearly demonstrate the crossover body style is popular all over the world with no risk of falling out of style, and Alfa's only take on it is the Stelvio. The yet-unnamed model that could break cover in Milan will be about the same size as the Jeep Renegade, the Fiat 500X, and the Mini Countryman, among other city-friendly soft-roaders. This positioning rules out the production version of the Tonale concept introduced during the 2019 Geneva show; besides, it's expected to appear at this year's edition of the event. Little would prevent Alfa from using the platform found under the aforementioned Renegade and 500X, as all three carmakers are under the same umbrella, but MotoriOnline speculated the firm's third high-rider will be the first Fiat-Chrysler Automobiles (FCA) product built on a PSA platform. If that's accurate, it signals Alfa will unveil a concept car, not a production model, because the tie-up between the two giants hasn't even been finalized yet. The second option floated by the publication is a heritage-laced two-door developed as a tribute to emblematic past models, like the Duetto and the GTV. While that's plausible, especially considering the event will be a anchored to Alfa's illustrious history, the chances of one day seeing it in showrooms are low because executives gave two-door models the boot when they put together the firm's latest product plan in late 2019. Crossovers remain an essential component of Alfa's future range, however, and the aforementioned product plan clearly states a small SUV will join the range in 2022, a year after the Tonale, with an available electric powertrain.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.