2018 Alfa Romeo Giulia Ti Sport With Moon Roof on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Alfa Romeo shows off Giulia, new logo in latest video

Alfa Romeo made big waves when it introduced the 510-horsepower Giulia last week. While we reveled in the handsome, chiseled looks, stout powertrain, spine-tingling singing voice, and uniquely Italian character, the red four-door distracted us from the company's other big announcement – its new logo. In a video aptly titled "Alfa Romeo is back," we see the sexy supersedan spear across the landscape, taillights blazing a trail and V6 exhaust teasing our ears. Before long, the car disappears, and we get a detailed look at Alfa's new, more modern logo. It's short and sweet, but is also a nice follow up to last week's debut video. For those who need a refresher on the Giulia itself, the top-of-the-line Quadrifoglio Verde model is powered by a twin-turbocharged V6 that's been built with help from the engine team at Ferrari. On top of that, there's an active front splitter, a perfect 50-50 weight distribution, and a torque-vectoring rear differential. So yes, Alfa's newest sedan sounds like an extremely tidy package. You can read up on everything we learned during the Giulia's debut in our complete coverage from last week. We've got the initial story on the car, dedicated notes from the reveal, and a few bits and bobs from the Alfa Romeo museum. Check out the video up top, and then click over and check out our other Alfa coverage. Related Video:

Alfa Romeo Stelvio caught testing under the cloak of darkness

With Americans still going crazy over compact SUVs and crossovers, the upcoming Alfa Romeo Stelvio is the Italian automaker's latest attempt at regaining its status as a household name in the US. Photographers managed to capture a prototype testing at night with very little camouflage to hide the SUV's overall design. These photos are the clearest ones we've seen of the upcoming SUV. The prototype's front end is extremely similar to the Giulia's with two oval-shaped outlets on the side of the fascia with a v-shaped grille in the center. The headlights, which are surrounded by black tape, also mimic the units found on the Giulia. The ruffles in the camouflage on the hood suggest that the Stelvio gets a pair of vents. The profile of the crossover is much more round than previous prototypes depicted with the overall shape mimicking the Jaguar F-Pace, but much smaller in size. The taillights, surprise, surprise, also resemble the same ones found on the Giulia. There's no way to know what type of engine is powering the Stelvio prototype, but the two tailpipes and skinny tires point toward something much more subdued than the twin-turbo 2.9-liter V6 that puts out 505 horsepower in the Giulia Quadrifoglio. We expect the production version of the crossover to get the same gasoline and diesel options as the Giulia, depending on where the vehicle is sold. The Stelvio – and this shouldn't come as a surprise to anyone – looks like a larger, taller Giulia. While the prototype looks ghastly with its camouflage, we expect, and hope, that the SUV will look a lot better at its debut, which could take place at next month's Los Angeles Motor Show. Related Video: Featured Gallery Alfa Romeo Stelvio Spy Photos Image Credit: KGP Photography Design/Style Spy Photos Alfa Romeo Crossover SUV alfa romeo stelvio