2018 Alfa Romeo Giulia Ti Sport Sedan 4d on 2040-cars

Auto blog

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo 8C and GTV: Classic names revived as high-powered hybrids

BOLOCCO, Italy — There were grand plans for Alfa Romeo at FCA's last five-year plan. By 2018, we were supposed to get eight new products, including a new "specialty" vehicle. In reality, we've gotten the Giulia and Stelvio. At this year's follow-up, Alfa Romeo brand head Tim Kuniskis called the last plan ambitious, but he offered a new vision that was both more realistic and more far-reaching. Beyond doubling down on utility and electrified vehicles, by 2022 Alfa has plans to revive both the 8C and GTV names as high-performance hybrids. Since 2014, Alfa sales are up 160 percent, with an estimated 170,000 vehicles to be sold in 2018. The North American market counts for 16 percent of that, up from nothing back in 2013. Future products will focus on Alfa's current strengths: styling and performance. Look for new compact and full-size utility vehicles to slot on each side of the Stelvio. Plans for a larger sedan seemed to have been nixed, though a long-wheelbase version of the Giulia will make it to the ever-increasing Chinese market. The most exciting news obviously comes from the return of the 8C supercar and GTV sports car. We have few details, but what we do know looks promising. The 8C will use a carbon-fiber chassis with a mid-mounted twin-turbo V6. More than 700 horsepower will be sent to all four wheels thanks to an electrically-driven front axle. The car should hit 62 mph in fewer than 3 seconds. The GTV will be slightly more tame, though Alfa is promising more than 600 horsepower from its hybrid powertrain. The four-seater will also have all-wheel drive, torque vectoring and a 50/50 weight distribution. The brief teaser image shows a car that looks like a two-door Giulia, though it's unclear if we'll actually get a new coupe. Electrification, autonomy and connectivity are coming, too. Obviously, the 8C and GTV will get electrified powertrains, but look for each Alfa Romeo model to have some sort of electrification available. Look for six plug-in hybrids with all-electric ranges of more than 30 miles. Level 2 and 3 autonomous systems are coming, too. Related Video: Design/Style Earnings/Financials Green Alfa Romeo Aston Martin Coupe Crossover SUV Hybrid Luxury Performance Supercars FCA alfa romeo 8c

Alfa Romeo shows off Giulia, new logo in latest video

Alfa Romeo made big waves when it introduced the 510-horsepower Giulia last week. While we reveled in the handsome, chiseled looks, stout powertrain, spine-tingling singing voice, and uniquely Italian character, the red four-door distracted us from the company's other big announcement – its new logo. In a video aptly titled "Alfa Romeo is back," we see the sexy supersedan spear across the landscape, taillights blazing a trail and V6 exhaust teasing our ears. Before long, the car disappears, and we get a detailed look at Alfa's new, more modern logo. It's short and sweet, but is also a nice follow up to last week's debut video. For those who need a refresher on the Giulia itself, the top-of-the-line Quadrifoglio Verde model is powered by a twin-turbocharged V6 that's been built with help from the engine team at Ferrari. On top of that, there's an active front splitter, a perfect 50-50 weight distribution, and a torque-vectoring rear differential. So yes, Alfa's newest sedan sounds like an extremely tidy package. You can read up on everything we learned during the Giulia's debut in our complete coverage from last week. We've got the initial story on the car, dedicated notes from the reveal, and a few bits and bobs from the Alfa Romeo museum. Check out the video up top, and then click over and check out our other Alfa coverage. Related Video: