2018 Alfa Romeo Giulia on 2040-cars

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Alfa Romeo Giulia runs the Nurburgring

Usually when spying a pre-production car, the goal is to figure out what it looks like underneath the camouflage. However, that's not a concern with his video of a heavily concealed Alfa Romeo Giulia Quadrifoglio because the design was already fully revealed. Instead, this is an opportunity to listen to the upcoming sports sedan lapping the Nurburgring. For a vehicle with just 2.5 years of development by only 11 people, the Giulia certainly makes all the right noises. The twin-turbocharged 3.0-liter V6 engine has a growling note as the sedan speeds away, and there's no audible turbo whistle – at least in this clip. The sound is angry but still somewhat subdued for a mill making 510 horsepower. The test driver here is really pushing things, and the tires are squealing through practically every corner. The Alfa's rear end even steps out a little a few times. The Giulia is slated to arrive in the US in the first half of 2016. In the meantime, we look forward to seeing the sedan again at the Frankfurt Motor Show in September, where some additional powertrains are rumored to debut. Related Video:

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo's next GTV could arrive as an electric flagship sedan

Like every brand under the Stellantis umbrella, Alfa Romeo has until 2030 to prove it deserves to live. It's reportedly planning a major overhaul that could bring the well-known GTV nameplate back to the range on an electric sedan. Newly-minted company boss Jean-Philippe Imparato recently said he's "very interested" in making a modern-day GTV, though he significantly warned nothing was set in stone yet. British magazine Autocar understands that all options remain on the table, and one of them is putting the GTV emblem on a battery-powered sedan with a coupe-like roof line. Simultaneously GT and EV, it would be the Italian firm's answer to the BMW i4, among other sedans. It would slot at the very top of the lineup, at least in terms of price and probably in terms of performance. If the rumor is accurate, it would mark the first time the GTV nameplate appears on a four-door in the Alfa Romeo portfolio. It's been used on a number of models since its introduction on a gorgeous, Bertone-designed coupe in 1965, and they've all had two doors. Alfa Romeo came close to dusting off the GTV nameplate on a two-door version of the Giulia which would have been aimed at the BMW 4 Series and Audi's A5 line. While this strategy would have followed tradition (the original GTV was closely related to the original Giulia), the project was canned at an advanced stage due to a perceived lack of demand. Had it been launched, it would have offered a 50/50 weight distribution and about 600 horsepower. Alfisti who find the idea of an electric, four-door GTV unpalatable shouldn't worry yet. Insiders told Autocar that the nameplate might alternatively make a comeback on hybrid coupe; its fate hasn't been decided yet. Of course, it could also not return and remain in the history book, where it's been since the last GTV retired in 2004. What's seemingly certain is that new Alfa Romeo models are around the corner. One is the production version of the Tonale concept, which was reportedly delayed by Imparato earlier in 2021 due to issues with the hybrid system that will be available at launch. Replacements for the Giulia and the Stelvio are said to be in the pipeline, too.  Related Video: Green Alfa Romeo Electric Future Vehicles Performance Sedan