2017 Alfa Romeo Giulia on 2040-cars

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Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

These 'blind' automotive world record stunts have to stop

Drivers setting world records "blind" – wearing a blindfold or with something obscuring the windshield – is the new thing for some reason. First it was an Alfa Romeo Giulia setting a blind lap at Silverstone with help from a spotter trailing behind, and now this: a stunt man doing a J-turn within a narrow path with nothing but a Nissan Juke's cameras guiding him. He matched the "sighted" J-turn record, flipping the car around in a space about 7 inches longer than the car. I have two issues with these stunts. First, there are just too many world records. Yeah, I said it. Are these meaningful? Is someone else likely to ever attempt this feat? No, because it's just marketing, both for the manufacturer and whoever's still trying to sell those annual books. Stuff like the fastest production car is fine with me. Heck, I'll even take unofficial Nurburgring times – the kind where the drivers can actually see. Second, I'm all for stunts, but do something cool! And preferably something that could only be performed with that particular car, if you're going to make an ad out of it. Yes, the Juke has an Around View Monitor system, which stitches together feeds from four cameras to make it look like the car is being filmed by a drone hovering overhead. I happen to love 360-degree cameras – they let you see things that are just not visible from the driver's seat and make parking and low-speed maneuvering really easy. But the Juke isn't the first car to offer one, and the feature isn't even new to the car. Nissan was at least forthright enough to admit that this professional driver (on a closed course!) had a bunch of practice. But this really says more about his precision driving skills than about the car, or the camera. And just so we're clear, you really shouldn't try to park a car without looking out the windows, even if you have fancy cameras. So what's next? Pretty soon there will be a record for blindest blind stunt. Let me know when someone actually does something interesting. Related Video:

Alfa Romeo to unveil compact crossover in Geneva, report says

Last year, Alfa Romeo outlined its five-year plan, which calls for reviving both the 8C and GTV as high-performance hybrids and plans for new utility vehicles to bookend the Stelvio. Now, a report from Autoblog.gr (no relation) says the Fiat Chrysler brand will show its long-rumored compact SUV to slot underneath the Stelvio at the Geneva Motor Show next month. The Greek website did not identify its source but says the compact SUV will be built on the Giorgio platform that underpins the Giulia and would contribute to the brand's goals of hitting 400,000 annual sales. The Geneva Motor Show kicks off March 5. FCA is investing $5.7 billion in its under-utilized Italian plants to ramp up production of Jeep, Fiat and Maserati models, plus the new Alfa Romeo compact SUV to be built in Pomigliano, Italy. But those plans, which were reported by Automotive News Europe, had the new Alfa compact ute built on the platform underpinning the Jeep Compass, which was also set to start production in Melfi, Italy. A plug-in hybrid version of the Alfa is also reportedly in the picture, which squares with the brand's plans to expand its offerings of electrified powertrains to six PHEVs. Last we heard, Alfa Romeo was planning to launch its largest-yet SUV as a seven-seater, based on the Giorgio platform, as a mild hybrid.