1972 Alfa Romeo Giulia on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa Romeo Stelvio caught testing under the cloak of darkness

With Americans still going crazy over compact SUVs and crossovers, the upcoming Alfa Romeo Stelvio is the Italian automaker's latest attempt at regaining its status as a household name in the US. Photographers managed to capture a prototype testing at night with very little camouflage to hide the SUV's overall design. These photos are the clearest ones we've seen of the upcoming SUV. The prototype's front end is extremely similar to the Giulia's with two oval-shaped outlets on the side of the fascia with a v-shaped grille in the center. The headlights, which are surrounded by black tape, also mimic the units found on the Giulia. The ruffles in the camouflage on the hood suggest that the Stelvio gets a pair of vents. The profile of the crossover is much more round than previous prototypes depicted with the overall shape mimicking the Jaguar F-Pace, but much smaller in size. The taillights, surprise, surprise, also resemble the same ones found on the Giulia. There's no way to know what type of engine is powering the Stelvio prototype, but the two tailpipes and skinny tires point toward something much more subdued than the twin-turbo 2.9-liter V6 that puts out 505 horsepower in the Giulia Quadrifoglio. We expect the production version of the crossover to get the same gasoline and diesel options as the Giulia, depending on where the vehicle is sold. The Stelvio – and this shouldn't come as a surprise to anyone – looks like a larger, taller Giulia. While the prototype looks ghastly with its camouflage, we expect, and hope, that the SUV will look a lot better at its debut, which could take place at next month's Los Angeles Motor Show. Related Video: Featured Gallery Alfa Romeo Stelvio Spy Photos Image Credit: KGP Photography Design/Style Spy Photos Alfa Romeo Crossover SUV alfa romeo stelvio

Alfa SUV on pace for 2016 launch

While other parts of FCA's five-year plan are reportedly being shifted around, the timeline for Alfa Romeo is holding firm. The Italian brand is now hard at work on its crossover, which arrives after the Giulia sedan. Everything is on schedule for a mid-2016 debut too, according to Automotive News, and US sales would reportedly come late that year or in early 2017. Codenamed Project 949, Alfa's crossover shares its underpinnings with the Giulia and is sized to take on premium entries in the segment, like the BMW X3, Automotive News reports. The model is the Italian brand's first production CUV. The plan for a crossover has been percolating for years, as evidenced by the 12--year-old Kamal concept (pictured above). The Giulia and CUV are two of the eight new models Alfa wants to launch by 2018. In the five-year plan, Alfa execs also discussed two compacts, another crossover, a second midsize sedan, a fullsize sedan, and a specialty product. While not all of these might come to the US, the brand has set a goal to see a dramatic global sales jump to 400,000 units. "We are taking a very hard look at the sequencing of the products that we are launching to make sure that we get the biggest bang for the buck from the utilization of the architecture in terms of volumes," FCA boss Sergio Marchionne said, according to Automotive News. Related Video: