1967 Alfa Romeo Giulia on 2040-cars

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Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Autoblog Podcast #360

Episode #360 of the Autoblog podcast is here, and this week, Dan Roth and Jeff Ross discuss the 2015 Ford Mustang, reports of the latest plan to bring Alfa Romeo back to the US, Chevrolet leaving Europe and Holden closing down in Australia, and the price barrier that's holding down potential EV buyers. Dan also interviewed Jacques Brent, Ford's marketing manager for the 2015 Mustang and Sebastian Ruta and Joe Oh from Blipshift. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #360:
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This Alfa Romeo Giulia shows why its owner scored a job at Singer Vehicle Design

The original Giulia may not have been the most beautiful Alfa Romeo ever built, but it was one of the coolest. It was built at two different locations in Milan from 1962 through 1978, and as squared-off as it is, it still has an enduring sense of style. No wonder Alfa is planning on reviving the nameplate, just as it did with the Giulietta. It's just the kind of car that a video series like Petrolicious was born to profile, and that's why it's the subject of this latest episode. This particular 1970 Giulia 1300 Ti belongs to one Dorian Valenzuela, who bought it on Craigslist and modified it just the way he wanted – and to beautiful effect, we might add. In fact, we weren't the only ones who were impressed with Dorian's work, either: the job he did on the Giulia lead him to land a job with Singer Vehicle Design, purveyor of spectacularly reimagined Porsche restomods. News Source: Petrolicious via YouTube Alfa Romeo Classics Videos Sedan petrolicious alfa romeo giulia