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Alfa Romeo Giulia is the sexiest starlet in LA

Generally, there's a fair amount of debate about what the best-looking car at any given auto show may be. We, however, humbly submit that for the 2015 LA Auto Show, there's no point in arguing – it's the Alfa Romeo Giulia. Here on US soil for the first time, the troubled Italian brand unveiled the stunning sedan that will herald Alfa Romeo's long-awaited return to the North American market. The handsome red four-door is more or less what we've seen before. That means a thundering 2.9-liter, twin-turbocharged V6 that develops 505 horsepower and 443 pound-feet of torque. No matter where you're from, that qualifies as "a lot." But unlike the Alfa we saw in Milan, there's more to talk about than the top-flight Quadrifoglio model. Alfa let slip that following the fire-breather's arrival, the sedan would also get a more modest 2.0-liter turbo, capable of producing 276 horsepower. Following that, all-wheel drive will join the options list alongside standard rear-wheel drive. We've got a fresh batch of live images of the stylish Italian. Have a look, and then scroll down for a refresher on Alfa's original press release. Related Video: Created With the 'Mechanics of Emotion,' the All-new 2017 Alfa Romeo Giulia Quadrifoglio Delivers Italian Style With Benchmark-level Performance and Precision to the Premium Mid-size Sedan Segment - Built in Italy, the Giulia Quadrifoglio Delivers Class-leading 505 Horsepower, 0-60 in 3.8 Seconds and a Record-setting 7:39 Nurburgring Lap Time – the Fastest Ever by a Four-door Production Sedan - Alfa Romeo – the heart and soul of the automotive industry – is returning to the U.S.

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo Milano EV teased in camo ahead of April reveal

The Alfa Romeo Milano is officially set to be revealed on April 10 this year as the Italian company’s first fully-electric vehicle. In addition to a reveal date, AlfaÂ’s given us some photos to pore over and get an idea of what the Milano will look like when the wrappings are taken off. For starters, though, donÂ’t get too excited about the prospect of buying one. The Milano is expected to be sold in Europe and perhaps other international markets, but not in the U.S. ItÂ’s said to be related to the Jeep Avenger, which is another small EV we donÂ’t get on this side of the pond. Just like the Avenger, the Milano is a small subcompact crossover that appears to be one size smaller than the Tonale, which is sold here. Alfa promises that itÂ’s taking this project just as seriously as any from a dynamics perspective, though, touting that engineers from projects like the 4C, 8C and Giulia/Stelvio Quadrifoglio are ensuring the Milano lives up to AlfaÂ’s high standards through testing at its Balocco test track.  If we ever get to drive it, weÂ’ll be sure to test AlfaÂ’s claims that it will be the best in its class for dynamics and handling. As for the design, the Milano is a stubby little SUV with what appears to be a fairly strongly raked rear window. The camo in front only does so much to cover up AlfaÂ’s traditionally triangular trefoil grille. Its wheel and tire package is shockingly big for such a small vehicle as it wears massive 20-inch wheels wrapped in low-profile Michelin Pilot Sport EV performance tires. Despite the Milano launching as an EV, itÂ’s expected to offer gasoline variants, too. We analyze the possible powertrain options in our most recent report about the Milano, but all of our questions should be answered in April this year, so stay tuned for news on the first electric Alfa. Related video: 2023 Dodge Hornet GT