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2020 Alfa Romeo Giulia First Drive | All about the little things

ALBEROBELLO, Italy – Little things can make a big difference. And for the 2020 Alfa Romeo Giulia, it's the little things that have been addressed, those that have been causing reviewers to kvetch and customers to look elsewhere. The cupholders that cause bottles to bang into the HVAC controls. The shifter and knobs made of cheap plastic that wobble about in your hand. The backwoods entertainment system that makes an Audi's look like it's been beamed in from the far-flung future.  The big things? They've been left untouched, almost entirely for the best. The Giulia's exceptional driving credentials have been well-documented with multiple awards and much gushing about divine steering and an astute chassis. For 2020, they're unchanged apart from some imperceptible tweaks to the steering that iron out an occasional low-speed refinement issue. Even when driven on the regrettably non-winding roads of southern Italy's "heel," the Giulia continues to come across as something different and special. That steering is pleasingly quick and full of feeling, friendly to both those who yearn for man-machine connection and those who'd rather not get an upper body workout when parking at Kroger. The Giulia feels light and playful, with a stiff chassis and adeptly tuned suspension. When people talk about sport sedans losing their edge (cough BMW 3 Series), it can still be found in the Giulia. At the same time, the adaptive dampers available in the Ti trim's Performance package impressively sops up nasty bumps, of which there are a great many around Italy's heel (AKA Puglia). Cars with such a sporting "edge" are often given a pass when it comes to ride quality, as a sore back and kidneys bruised by the seat bolsters are considered par for the course. The Giulia needs no such handicap. If there's a meh moment, it's the engine. Much is rightly made about the Quadrifoglio's 2.9-liter turbo V6 derived from Ferrari and possibly divine intervention. By contrast, the standard 2.0-liter turbocharged inline-four doesn't offer much in the way of zest. Oh, its 280 horsepower and 306 pound-feet of torque are class-leading, and its 5.1-second estimated 0-60 time is exceptional. In sound, however, it's just another turbo-four, and most disappointingly, its 5,500-rpm redline is a real buzzkill. It's not exactly diesel-like, but it's close.

Italy forces Alfa Romeo Milano name change — call it Junior now

The Alfa Romeo Milano is no more, and in its place lies the Alfa Romeo Junior. This tiny Alfa crossover – that wonÂ’t be sold in the U.S. – was only revealed just last week, but Alfa has already been forced to change the name at the request of the Italian government. WhyÂ’s Italy telling its beloved Alfa Romeo brand it canÂ’t use the “Milano” name? It comes down to where the car is being built, and the Milano/Junior will be built at AlfaÂ’s plant in Tychy, Poland. According to ItalyÂ’s Industry Minister, Adolfo Urso, “A car called Milano cannot be produced in Poland. This is against the law.” Said law aims to stop the sale of products that have Italian-sounding names but are not actually produced in Italy. "This law stipulates that you cannot give indications that mislead consumers,” Urso continued. “So a car called Milano must be produced in Italy. Otherwise, it gives a misleading indication which is not allowed under Italian law." Alfa Romeo sent out a press release today in response to the government criticism, agreeing to change the MilanoÂ’s name to Junior. That said, Alfa had plenty to say and still believes the Milano name to be a lawful one. “Despite Alfa Romeo believing that the name met all legal requirements and that there are issues much more important than the name of a new car, Alfa Romeo has decided to change it from “Milano” to “Alfa Romeo Junior” in the spirit of promoting mutual understanding,” the companyÂ’s statement reads. “The Alfa Romeo team would like to thank the public for the positive feedback, the Italian dealer network for their support, journalists for the enormous media attention given to the new car, and the government for the free publicity brought on by this debate." The name Milano was actually chosen through feedback from the public, as Alfa polled ItalyÂ’s citizens on what it believed the little SUV should be called. “Milano” was the winning name, and it makes a whole lot of sense considering AlfaÂ’s history began in Milan, Italy. Of course, “Junior” speaks to AlfaÂ’s history, as well, harkening back to 1966 with the Alfa Romeo GT 1300 Junior. Course, none of this has much of an impact for what weÂ’ll see on Alfa Romeo lots in the U.S., as the Junior wonÂ’t be sold here. ItÂ’s an entertaining turn of events, though, and if youÂ’re curious to read AlfaÂ’s response in its entirety, you can find it here.

Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.