1929 Alfa Romeo 8c 2300 on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo Giulia, Stelvio Quadrifoglio NRING Editions come with scale models and jackets

Alfa Romeo's Quadrifoglio models, both the Giulia and Stelvio, have set some quick laps at the Nurburgring. The latter holds the SUV record, while the former was recently dethroned by the Jaguar XE Project 8. To celebrate, the company has created the NRING Edition for the Alfa Romeo Giulia Quadrifoglio and the Alfa Romeo Stelvio Quadrifoglio. In typical special edition tradition, it features a unique color, a matte, metallic gray, and a few other other basic upgrades, plus numbering for all 108 examples of each model. But the really special parts of these vehicles aren't actually part of the vehicles, but rather they're bonus accessories and experiences. Each car comes with a "welcome kit." It includes Sparco racing gloves, an Alfa Romeo jacket, cufflinks, shoes and a bag in which to carry everything. The last car we remember coming with its own jacket is the Mercury Marauder. On top of that, each car comes with its own 1:18 scale model. Once you've found a place for your model and are ready with your Alfa gear, you can head to Germany to participate a driving school course at the Nurburgring with your NRING Edition car. All of this makes a somewhat average special edition car something far more exciting, and as such we're not surprised it won't be available in America. All 216 cars will be sold in Europe, the Middle East and Asia. But hey, if you're a wealthy car enthusiast who has been looking at Alfas, one of these could be the way to go. Related Video:

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.