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Alfa Romeo celebrates 110th anniversary with 79-page e-book

For its 110th anniversary, Alfa Romeo wanted to host a summer bash at its renovated Museo Storica Alfa Romeo in Arese, Italy. Coronavirus nixed that, so part of the Plan B syllabus is a 79-page e-book that plucks all sorts of fascinating details from even before the automaker's birth as A.L.F.A., which stood for Anonima Lombarda Fabbrica Automobili, and the fecund history since. The work can be considered more than a dive into Alfa Romeo history because of Alfa Romeo's reach for much of its existence. The 1914 Aerodinamica by Castagna built on an Alfa Romeo 40/60 HP chassis predates Buckminster Fuller's Dynmaxion by 20 years. Enzo Ferrari raced for Alfa Romeo or with Alfra Romeo support for 19 years, the driver's seat also occupied by legends like Juan Manuel Fangio, Tazio Nuvolari, and Alberto Ascari. Nuvolari drove the Bimotore — a car with one V8 in front of the cockpit, another V8 behind — to a top speed of 209 miles per hour in 1934, and raced the car alongside Louis Chiron, the same Frenchman Bugatti would later name a car after. Alfa Romeo's tech prowess impressed famed tinkerer Henry Ford so much that in 1939 Ford said, "When I see an Alfa Romeo go by, I tip my hat." And it's hard to believe Ian Fleming hadn't heard of the 1900 C52 Disco Volante concept from 1952 when conjuring a name for Emilio Largo's motor yacht for his 1961 book, "Thunderball." There's plenty of Alfa-centric trivia, too, like an employee coming up with the idea for the automaker's logo while waiting for a train, the origin of the quadrifoglio, intended as a good luck charm for all the three drivers in the 1923 Targa Florio but only paying off for one, and how Nicola Romeo inscribed his name in history. The stories carry up to the present day Giulia GTA and coming Tonale crossover, with a cameo by FCA design chief Ralph Gilles to boot. The book is a quick read, so check it out, or just scroll through lots of photos documenting 110 years of Italian automotive history. Related Video:    

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Mysterious Maserati test mule could be upcoming Alfa Romeo Giulia

Well well well, what have we here? The truth is that we don't know. It seems to be a Maserati Ghibli, but since that model is already out on the market, we're likely looking at something else. Just what is the question, and the answer likely lies in the wheelbase. While this test mule, spied undergoing cold-weather testing in northern Sweden, is clearly wearing the bodywork (and likely most of the mechanical bits) from the Ghibli, it's riding on a shortened wheelbase. Which tells us this could be one of two things: it's likely to be a test mule either for the upcoming Maserati Alfieri sports car, or for the new Alfa Romeo Giulia. The Alfieri was presented in concept form at the Geneva Motor Show back in March, foreshadowing a new sports car to serve as a halo model in the Maserati lineup. The production version is expected to be smaller and nimbler than the existing GranTurismo and positioned against the likes of the Porsche 911, Jaguar F-Type and Mercedes-AMG GT, to name just a few. The Giulia, meanwhile, is slated to be the first all-new Alfa Romeo since the arrival of the 4C last year and the Italian marque's first mainstream model since the launch of the Giulietta in 2010. The new sedan is expected to go after the likes of the BMW 3 Series and the new Jaguar XE, slotting in below the larger Maserati Ghibli that seeks to challenge the 5 Series and XF. If this is indeed a test mule for the new Alfa sedan, the quad tailpipes would seem, as our spy photographers point out, to indicate it's laying the groundwork for the GTA performance version. One way or another, there's something enticing to be coming soon from Italy, so watch this space.