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Alfa sprints toward Geneva with two-door Giulia

Alfa Romeo is poised to add a two-door version of the Giulia to its lineup, according to a report from Motoring out of Australia. The coupe could be called the Giulia Sprint and be revealed at the Geneva Motor Show, the website says. The Sprint name has been used on a variety of sporty Alfas, like the 1965 Giulia Sprint GTA shown above, over the years. The move would broaden Alfa's lineup which currently stands at just the Giulia sedan and the hard-edged 4C sports car in the United States. The 2018 Stelvio SUV joins Alfa's portfolio this year. The company's five-year plan indicates two specialty vehicles will join its lineup in the coming years, though they're unspecified. An Alfa spokesman declined to comment to Autoblog on future product. The Giulia two-door would likely share powertrains with its sedan sibling, which offers a 2.0-liter turbocharged four-cylinder making 280 horsepower and a turbo 2.9-liter Ferrari-derived 505-hp V6. The coupe would take aim at the Mercedes-Benz C-Class Coupe, BMW 4 Series, Cadillac ATS coupe, Audi A5, Infiniti Q60, and others. Related Video:

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Marchionne threatens to move Alfa production out of Italy

Fiat CEO Sergio Marchionne was unsurprisingly frank when asked by reporters about potential investments in Italian manufacturing for Alfa Romeo and Maserati, giving the Italian government the ultimatum, "Italy should decide if they want [Alfa Romeo's relaunch] to happen here or not as Fiat and Chrysler have several alternatives." Them's fightin' words.
Fiat's issue with the government stems directly from its courtroom clashes with the Fiom labor union. The two are currently embroiled in proceedings over longer shifts and shorter breaks, as Fiom has so far refused to sign a new contract citing revised labor laws that it says are anti-union.
According to Bloomberg, Fiat will be spending over $2.5 billion on development of eight new Alfas and six new Maseratis, in a bid to wrest some of the luxury pie away from BMW, Mercedes-Benz and Audi. But that's only going to happen if the government is willing to play ball and make life easier on Fiat.