1952 Alfa Romeo 1900c on 2040-cars

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Alfa Romeo Giulia Quadrifoglio 100th Anniversario gets even more power

Alfa Romeo is celebrating its Quadrifoglio emblem's 100th birthday by rolling out limited-edition variants of the Giulia and the Stelvio. The commemorative cars receive a more powerful twin-turbocharged V6, edition-specific visual accents, and carbon fiber interior trim. The green Quadrifoglio (which means "four-leaf clover" in Italian) first appeared on a straight-six-powered RL race car at the 1923 edition of the Targa Florio, a grueling road race that was held in Sicily. Legend has it that pilot Ugo Sivocci had the emblem painted on his car for good luck. He won, and the Quadrifoglio quickly began appearing on Alfa Romeo's race cars before showing up on street-legal production models. Fast-forward to 2023, and the four-leaf clover denotes Alfa Romeo's most powerful models: the Giulia Quadrifoglio is the Italian company's answer to the BMW M3, and the Stelvio Quadrifoglio competes in the same segment as the X3 M. The limited-edition 100th Anniversario models build on these foundations with a 520-horsepower evolution of the twin-turbocharged, 2.9-liter V6 (that's 15 more than in the regular-production variants). Alfa Romeo also added a mechanical limited-slip differential derived from the sold-out, 540-horsepower Giulia GTA. Based on the recently-updated Giulia and Stelvio, the 100th Anniversario models come with LED headlights,19-inch wheels for the Giulia (the Stelvio rides on 21-inch alloys), and edition-specific gold-colored brake calipers. Quadrifoglio emblems with gold-colored accents and "1923-2023" lettering are fitted to the fenders, and the list of equipment also includes a carbon fiber grille and carbon fiber door mirror caps. The interior gets a similar treatment: There's carbon fiber trim, gold-colored stitching, and a "100" logo on the dashboard. Like their regular-production counterparts, both cars get a 12.3-inch digital instrument cluster whose layout changes depending on the driving mode selected. Alfa Romeo will build 100 units of the Giulia Quadrifoglio 100th Anniversario and 100 additional examples of the Stelvio Quadrifoglio 100th Anniversario. Pricing and availability haven't been announced yet, and deliveries are scheduled to start in the coming weeks for buyers in European markets. Alfa Romeo confirmed to Autoblog that both models will be sold in the United States. Buyers will have three colors called Rosso Etna, Montreal Green, and Vulcano Black to choose from. More details will be announced in the not-too-distant future.

Alfa 4C to set the pace as WTCC safety car

With just 240 horsepower on tap, the Alfa Romeo 4C may not be the most powerful sports car on the market. But its lightweight construction ensures that it has a power-to-weight ratio better than cars with twice the output. In short, it belongs at the front of the pack, and that's just where it will be for this year's World Touring Car Championship. That's because Alfa's nimble little sports car has been selected as the new safety car (what we'd call a "pace car") for the WTCC, starting next month with the season opener at the Moulay El Hassan Circuit in Marrakech, Morocco. For that purpose it's been fitted with the special red and black livery you see here, and will presumably carry some extra safety equipment like emergency lighting, and a couple of fire extinguishers and a first aid kit on board in case it arrives at the scene of an accident before the medical support car can get there. This year will see some new entries in the FIA's top touring car series as the new Honda Civic WTCC makes its debut with four cars on the grid, Citroen entering the series with the new C-Elysee with nine-time rally champ Sebastien Loeb and four-time WTCC champ Yvan Muller behind the wheel. After a Euro-centric start to the season, the series heads to the US in mid-September for the race at Sonoma before winding up with three rounds in the Far East. The Alfa Romeo 4C Will Be the FIA WTCC Safety Car - Eurosport Events, promoter of the World Touring Car Championship (WTCC) appointed by the Federation Internationale de l'Automobile (FIA), has chosen the captivating Alfa Romeo supercar as Safety Car for the 2014 season - The multi-award-winning coupe will make its debut on the track with a special livery on 12 and 13 April on the Moulay El Hassan circuit of Marrakech - The recognition is linked to its winning the prestigious Grand Prize as Most Beautiful Car of 2013 at the 29th International Automobile Festival of Paris On display this week at the 84th Geneva International Motor Show with the preview of the Spider version, the Alfa Romeo 4C was chosen by Eurosport Events as the Safety Car of the FIA World Touring Car Championship (WTCC) for the entire 2014 season. The multi-award-winning coupe will therefore be present with a special livery on the World Touring Car Championship circuits starting from the first event that will be held on the Moulay El Hassan Circuit of Marrakech (Morocco) on 12 and 13 April.

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.