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Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

Alfa Romeo cancels plans for Giulia wagon to focus on Stelvio development

Automotive enthusiasts can talk all day long about the benefits of wagons over their respective crossover stablemates, but despite our protestations the case for the wagon seems to fall on deaf ears, especially in America. That seems to be the reason cash-strapped automaker Alfa Romeo has nixed any plans for a wagon variant of the new Giulia. According to Car, Alfa manufacturing chief Alfredo Altavilla believes the company can engineer the Stelvio SUV to drive as well as a Giulia wagon would – so no need for both. Porsche has shown with the Cayenne and the Macan that an SUV can be an excellent performance machine. That being said, as good as performance crossovers have shown themselves to be, the higher weight and center of gravity puts them at a fundamental disadvantage to a wagon. Killing the Giulia wagon is disappointing, but it's a pure business move. The company needs to focus on expanding it's lineup, not building variants of already existing models. Alfa is hoping to boost sales into the hundreds of thousands, and building a low-volume performance station wagon is not the way to do it. Despite the loss of the wagon, rumors persist that a two-door version of the Giulia is set to debut in Geneva. Related Video:

Alfa Romeo Stelvio Quadrifoglio is new SUV king of the 'Ring

It's been a couple years since the last Nurburgring SUV lap record was set by the Porsche Cayenne Turbo S, a quick time of 7 minutes and 59 seconds making it the first SUV to pull off a sub-8 minute time. The Cayenne's glory days are over, though, as the Alfa Romeo Stelvio Quadrifoglio just obliterated that time. Alfa's wild SUV with its Ferrari-based 510-horsepower twin-turbo V6 managed to whip around the north loop of the 'Ring in just 7 minutes and 51 seconds. Not only does that make it 8 seconds quicker than the Cayenne, it's an insane 23 seconds faster than the Land Rover Range Rover SVR, the record holder before Porsche. The Stelvio also was working with a notable power disadvantage compared with the Cayenne and the Range Rover. The Porsche packed 565 horsepower, and the Land Rover had 542 horsepower. View 9 Photos Alfa Romeo also got the whole lap on film, which you can view up above. The video also shows that the Stelvio had an aftermarket roll cage fitted for an extra layer of safety. Alfa didn't say anything about how that might affect performance or what may have been done to offset it. But as we always point out with these records, they shouldn't be taken too seriously, especially for the SUV segment, in which we can virtually guarantee no one will be attempting to replicate this lap time with their personal Stelvios. Related Video: