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Alfa Romeo: Reports of 4C's death by 2020 aren't true

The Alfa Romeo 4C is a purpose-built sports car that hasn't put up stellar sales figures in the US. As we found out, it's an uncompromising machine, which is probably one reason why the automaker is struggling to shift a large number of units. A recent report from Autoline, citing Auto Forecast Solutions, claims that Alfa is planning to axe the 4C Coupe and 4C Spider from its lineup by 2020. The report claims that the automaker plans to cancel the next generation of the 4C to focus on manufacturing new models that would have more sales potential. Alfa only managed to sell 309 units this year – that's only 11 more units than the Dodge Viper, which will be going out of production next year. When we questioned an Alfa Romeo spokesman on whether the 4C would be discontinued by 2020, he stated that no plans had been announced yet and referred us to Fiat Chrysler Automobiles' five-year plan. The plan mentions two "specialty" models that Alfa plans to introduce between 2017 and 2020. It's not clear whether these models would be in addition to or act as direct replacements for the 4C Coupe and 4C Spider. There's also a possibility that the upcoming models would serve the same purpose as the 4C models, but carry different names. The 4C marked Alfa's return to the US since it left in the 1990s. As part of the automaker's comeback, it plans to put a sports sedan, in the form of the Alfa Romeo Giulia, up against the Mercedes-Benz C-Class and BMW 3 Series later this year. Related Video:

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Planned Alfa Romeo 8C and GTV don't appear to have a future anymore

The two Alfa Romeos we’ve been looking forward to most donÂ’t appear to have much of a future anymore, according to a report from Automobile. Both the 8C and GTV no longer exist on AlfaÂ’s product roadmap, and Mike Manley suggested they were canned, as well. “In the near term, the new portfolio for the brand is significantly scaled back with a corresponding reduction in capital spending,” Manley said, referring to Alfa Romeo in the companyÂ’s third-quarter earnings call. We've asked FCA if it can explicitly confirm anything on the 8C and GTV, but it offered no comment on the report. Additionally, FCAÂ’s presentation (uncovered by Motor1) of future Alfa Romeo vehicles left the 8C and GTV off the list. The only new cars planned for the future include a production version of the Tonale crossover and another unnamed crossover. FCAÂ’s presentation also states: “brand to focus on current market strengths with reduced global reach and overlap with other Group brands.” We all know that the strength of the market is in crossovers right now, so itÂ’s easy to infer what happens from there. Expensive, luxury sports cars are not where the scale and money is at for Alfa Romeo, a brand that isnÂ’t exactly thriving from a sales perspective today. Sales for both the Stelvio and Giulia are down in 2019 as those cars exit their honeymoon phase. Alfa is expected to have a midcycle refresh ready for consumption in 2021, so perhaps that could provide a temporary boost in sales for the Italian brand. FCA also said itÂ’s reducing planned capital spending on Alfa Romeo, which could hurt the brand even more in the future. This earnings call came the same day that the FCA-PSA merger was announced, throwing another wrench into the plan. WeÂ’re not yet sure what the merger will mean for Alfa Romeo and its presence in America, but we imagine more news on that will be coming as the companies transition to this new life together. The Giorgio platform appears to be safe for the time being, as Manley expressed his intentions to keep it around. This platform (underpinning both the Giulia and Stelvio) was developed with electrification of the powertrain in mind, so itÂ’ll be capable of handling a number of electrification efforts in FCAÂ’s future. We only wish the promising 8C and GTV wouldÂ’ve made it to production, but even Alfa appears to be thinning the herd of cars in favor of crossovers.