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Alfa Romeo: Reports of 4C's death by 2020 aren't true

The Alfa Romeo 4C is a purpose-built sports car that hasn't put up stellar sales figures in the US. As we found out, it's an uncompromising machine, which is probably one reason why the automaker is struggling to shift a large number of units. A recent report from Autoline, citing Auto Forecast Solutions, claims that Alfa is planning to axe the 4C Coupe and 4C Spider from its lineup by 2020. The report claims that the automaker plans to cancel the next generation of the 4C to focus on manufacturing new models that would have more sales potential. Alfa only managed to sell 309 units this year – that's only 11 more units than the Dodge Viper, which will be going out of production next year. When we questioned an Alfa Romeo spokesman on whether the 4C would be discontinued by 2020, he stated that no plans had been announced yet and referred us to Fiat Chrysler Automobiles' five-year plan. The plan mentions two "specialty" models that Alfa plans to introduce between 2017 and 2020. It's not clear whether these models would be in addition to or act as direct replacements for the 4C Coupe and 4C Spider. There's also a possibility that the upcoming models would serve the same purpose as the 4C models, but carry different names. The 4C marked Alfa's return to the US since it left in the 1990s. As part of the automaker's comeback, it plans to put a sports sedan, in the form of the Alfa Romeo Giulia, up against the Mercedes-Benz C-Class and BMW 3 Series later this year. Related Video:

Alfa Romeo 4C Spider reportedly dead in Europe, only dealer stock remains

It's been hard to get a reliable prognosis concerning Alfa Romeo in general, and especially hard to figure out what's in store for the brand in the United States. Last year the automaker canceled the 4C coupe, last week the brand's future product roadmap appeared to deep-six the anticipated GTV and 8C sports cars in order to focus on more efficient spending in more important segments. In February of this year, Alfa Romeo launched the 4C Spider Italia in a run of just 15 units, the two biggest surprises about that car being the $73,495 price and the fact that it extended the model's run into 2020. We're not yet into 2020, but it looks like the party's over. The French outpost of Motor1 is said to have confirmed with Alfa Romeo that the 4C Spider has ceased production. According to the report, the only 4Cs left across the Atlantic are the ones currently in dealer inventory.  Autoblog asked Alfa Romeo to confirm the news, a spokesman responded by e-mail, "I can't speak for other markets but the US 4C Spider is not cancelled and is still available for order." Introduced in 2015, the 4C Spider still gets on with a turbocharged four-cylinder putting out 237 horsepower and 258 pound-feet of torque. The 4C Spider needs an irrational generosity to love and drive every day, but the last OEM sports car on sale without power steering knows how to thrill when pushed. Our guess is that, overseas, exotic construction and communicative, go-kart handling couldn't make up for a high price relative to the established competition and lack of interior amenities and ultimate refinement. If the European news is true, sales figures lead us to believe it is but a matter of time before the same ax finds its way to the U.S. Alfa Romeo sold 421 4Cs in Europe last year, compared to 238 in the U.S. This year European dealers sold 196 units through the end of September, U.S. dealers moved 127. If we did lose the open-top sports car before 2021, the move would leave the Giulia sedan and Stelvio SUV as Alfa Romeo's entire U.S. lineup until more crossover-type vehicles show in 2021. No matter what happens, perhaps by 2021 Alfa Romeo will know precisely where it needs to go and have a clear plan for getting there, and perhaps it will be able to do so with the platform and financial resources within a merged Fiat-Chrysler-PSA Group entity. Even for fun, full-throated products, it's hard to get on in today's market without full-throated focus, support, and marketing.

Alfa Romeo realigns product onslaught (again)

After Sergio Marchionne announced an ambitious plan in May of 2014, Alfa Romeo has continued to struggle, pushing back launch dates and the debut of the models that would serve as the brand's new bedrock. And now it's happening again. A new investor relations document reveals that Alfa won't complete the debut of its new lineup until the middle of the next decade, and that FCA will be scaling back the brand's research and development, manufacturing, and product investments through 2018. The move is partially down to "uncertainties" in China, which gels with what we reported back in December. Alfa also needs extra time to "guarantee proper global distribution network execution," the document claims. As we've reported, the revised product cadence will still see the Giulia (pictured) and a new midsize utility vehicle hit dealers in 2016 and late 2016/early 2017, respectively. From there, Alfa is still aiming to flesh out its lineup with six more vehicles, including a fullsize sedan, two more utility vehicles, two "specialty" vehicles, and a hatchback. This new product strategy differs from the original Marchionne strategy in a few key ways. First, all of these vehicles were supposed to have been launched between May 2014 and sometime in 2018. Since it's 2016 and we can't even buy a Giulia yet, it's pretty clear that plan isn't going to happen. Instead, the six vehicles that will follow the Giulia and midsize CUV won't start arriving until 2017, with debuts continuing until at least 2020. The new product strategy also better reflects today's market. Gone are the two compact cars, and in their place is a single hatchback, arriving at the tail end of the brand's new product offensive. That might explain why the MiTo was given a stay of execution. It's no surprise to see a second utility vehicle in Alfa's plan, considering the way the segment has exploded in the past few years, while enthusiasts will likely welcome the idea of a second "specialty" vehicle. The brand's second midsize sedan has been pushed out, though, so the only Alfa four-door following the Giulia will be a fullsizer. As for Maserati, the investor relations PDF didn't list nearly as many specifics. As we've reported, FCA still expects the Levante CUV to be a growth leader for the brand by 2018. The performance brand's fortunes will also be bolstered by pairing its dealerships with those of Alfa Romeo. Related Video: