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2017 Alfa Romeo Giulia Ti

It is the cover car of the moment for enthusiast publications across the country. And the introduction of the 2017 Alfa Romeo Giulia Quadrifoglio deserves the notice. With it Fiat Chrysler Automobiles marks the real return of Alfa Romeo sales and service to the North American market. Alfa's two-seater – the 4C – preceded it, but the target market for those coupes and roadsters could be fitted into a commuter jet. The new Giulia is aimed at the midsize sport sedan audience currently occupied by the BMW 3 Series, Mercedes-Benz C-Class, and Audi A4. The sales potential is huge and historically underserved by Italian brands. While the Giulia Quadrifoglio, with its 505 horsepower and track-ready suspension gets the ink, we think it's the more pedestrian Giulia sedan that's deserving your attention. And by pedestrian we don't mean prosaic; the Giulia is an exciting sedan built atop a competent platform and propelled by a responsive turbocharged drivetrain. With a base price in real-wheel-drive form (all-wheel drive is optional) of under $40,000, the Giulia is accessible in a way the $72,000 Quadrifoglio is not. On Alfa's Build Your Own site we studied the options, selecting an upgrade with Alfa's Giulia Ti. It constitutes a $2,000-bump over the Giulia's $38,000 base, and gives you 18-inch alloy wheels (vs. the 17-inchers on the standard Giulia). The Ti also provides dark gray oak interior accents and the availability of both Sport and Lusso (luxury) appearance packages. Other adds included the Vesuvio Gray exterior ($600), additional leather interior trim ($995), the Ti Performance package ($1,200) and the Ti 18-inch Sport Package ($1,750). The Sport package adds more aggressive alloy wheels, paddle shifters, and aluminum pedals, while Performance supplied the active suspension and limited slip differential. The end result is a net price of $45,535 including applied offers. We think we'd lease it. In talking with an Alfa dealer in suburban Washington, an advertised lease special on a $44,000-Giulia resulted in 39 payments at just over $500 per month, with roughly $7,500 out of pocket and a residual value of $21,239. At the end of that 39 months you have the option of returning the car to FCA or buying it for the residual. We think the Giulia, with an MSRP of between $40,000 and $50,000, is a screaming deal. And to buy your own 'used' car at the end of three years for $21,000? That's a crazy good deal. Related Video:

Alfa Romeo Giulia, Stelvio Quadrifoglio get louder and — literally — greener

Alfa Romeo made several small improvements to the Quadrifoglio variants of the Giulia and the Stelvio as part of its 110th birthday celebrations. The changes make both models safer, more stylish, and quite a bit louder. Outside, the design tweaks are largely limited to new-look LED rear lights with darker lenses and 21-inch alloy wheels for the Stelvio. The color palette grows with the addition of three new hues called 6C Villa d'Este Red, GT Junior Ocra, and Montreal Green, respectively. They're heritage-laced colors that dyed-in-the-wool Alfisti will immediately recognize; the green is a tribute to the V8-powered Montreal released in 1970, for example. Step aboard, and you'll notice there's a redesigned center console that stylists carved additional storage space into, a new steering wheel, plus additional upholstery choices. Sparco sport seats built around a carbon fiber shell are waiting on the list of options along with red and green seatbelts. The updated infotainment system we've already experienced in the standard Giulia has found its way to the Quadrifoglio, too. It's displayed on an 8.8-inch touchscreen and Alfa Romeo added a feature called Performance Pages that shows a wealth of drivetrain-related parameters like the turbo pressure, the amount of power generated in real-time, and a chronometer. If these digital features sound familiar, it's likely because some Dodge models — including the Challenger — are already available with the Performance Pages app. We like it there, and we'll certainly enjoy Alfa's spin on it. Bosch helped Alfa Romeo add a panoply of electronic driving aids to the Giulia and Stelvio. The list includes lane-keeping assist, adaptive cruise control, active blind spot assist, traffic sign recognition, and traffic jam assist. The suite corresponds to level two on the SAE scale so it doesn't turn either model into an autonomous car. There are no mechanical changes to report, meaning power still comes from a 2.9-liter V6 that relies on a pair of beefy turbochargers to make 505 horsepower and 443 pound-feet of torque. It spins the rear wheels via an eight-speed automatic transmission, and pelts the Giulia from zero to 60 mph in 3.8 seconds before sending it to a 191-mph top speed. The same six powers the bigger, heavier Stelvio, but it channels its power to the four wheels. Enthusiasts who want to be heard before they're seen are in luck.

Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.