Alfa Romeo 1971 Giulia Super 1600 Rare "biscione" Model 10526 Series on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Green-on-green Alfa Romeo 8C-based Disco Volante Spyder listed for sale

There is no unwritten rule that states an Alfa Romeo must be red, and there is no secret decree that claims an Italian car can't wear British Racing Green. Proving both of these points with aplomb is this rare 2019 Alfa Romeo 8C-based Disco Volante Spyder, which is finished in green with a green interior and listed for sale in Switzerland. Offered by exotic car dealer Niki Hasler, this Disco Volante Spyder is the fourth of seven examples built by Italian coachbuilder Touring Superleggera. When the model made its debut in 2016, we reported that each of the seven cars would be painted in a different color, and our consumer editor Jeremy Korzeniewski wrote that he hoped one would be painted green like an earlier coupe shown at a Geneva show. His wish has come true. British Racing Green works quite well on the retro-styled lines, which were penned as a modern interpretation of the original Disco Volante built in 1952. The person who ordered this Disco Volante also asked for a matching green interior upholstered in a combination of leather and Alcantara. Touring Superleggera added a plaque between the seats to remind occupants of the car's rarity, but most of the parts that the driver sees and interacts with come straight from the 8C Competizione. It's all Alfa under the hood, too. Touring made no major mechanical modifications to the Disco Volante, so it's powered by a Ferrari-derived, 8C-sourced 4.7-liter V8 engine that delivers 450 horsepower and 354 pound-feet of torque to the rear wheels via a six-speed automated-manual transmission. The 2019 example listed for sale in Switzerland has covered 16,000 kilometers, which represents approximately 10,000 miles, so it hasn't spent its life as a garage queen. It recently received new tires and new brakes, according to the dealer. Unmodified, it's equipped with a useful lift system for the front axle; we can't imagine the front splitter is cheap to replace if it loses a fight with a speed bump. As a bonus, this Disco Volante comes with a matching luggage set. Niki Hasler hasn't published pricing information, so we don't know how many organs you'll need to sell before you can add this Disco to your collection. It won't be a bargain, however. Seven units were built with Alfa's blessing, so it's rare enough to make even the standard 8C, which was limited to 1,000 units globally (split evenly between coupes and convertibles), look common.