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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

On Broughams and Alfas | Autoblog Podcast #501

On this week's podcast, Mike Austin and David Gluckman discuss the odd history of the oft-recycled Brougham name. (Did you know some people pronounce it "broom" and they're not wrong?) There is of course discussion of what they've been driving lately, and things wrap up with Spend My (Your) Money buying advice to help you, our dear listeners. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #501 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 Honda CR-V 2017 Porsche Macan GTS 2018 Porsche Panamera 4 E-Hybrid 2017 Alfa Romeo Giulia Quadrifoglio Brougham the guy and Brougham cars Used cars! Rundown Intro - 00:00 What we're driving - 02:51 Brougham - 37:39 Spend My Money - 47:28 Total Duration: 01:07:02 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Alfa Romeo Cadillac Honda Porsche alfa romeo giulia alfa romeo giulia quadrifoglio porsche macan gts

Alfa Romeo Giulia, Stelvio Quadrifoglio NRING Editions come with scale models and jackets

Alfa Romeo's Quadrifoglio models, both the Giulia and Stelvio, have set some quick laps at the Nurburgring. The latter holds the SUV record, while the former was recently dethroned by the Jaguar XE Project 8. To celebrate, the company has created the NRING Edition for the Alfa Romeo Giulia Quadrifoglio and the Alfa Romeo Stelvio Quadrifoglio. In typical special edition tradition, it features a unique color, a matte, metallic gray, and a few other other basic upgrades, plus numbering for all 108 examples of each model. But the really special parts of these vehicles aren't actually part of the vehicles, but rather they're bonus accessories and experiences. Each car comes with a "welcome kit." It includes Sparco racing gloves, an Alfa Romeo jacket, cufflinks, shoes and a bag in which to carry everything. The last car we remember coming with its own jacket is the Mercury Marauder. On top of that, each car comes with its own 1:18 scale model. Once you've found a place for your model and are ready with your Alfa gear, you can head to Germany to participate a driving school course at the Nurburgring with your NRING Edition car. All of this makes a somewhat average special edition car something far more exciting, and as such we're not surprised it won't be available in America. All 216 cars will be sold in Europe, the Middle East and Asia. But hey, if you're a wealthy car enthusiast who has been looking at Alfas, one of these could be the way to go. Related Video: