94 Alfa Romeo 164 Ls on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Junkyard Gem: 1992 Alfa Romeo 164S

Even after Citroen, Fiat, Renault and Peugeot departed the United States (in 1975, 1983, 1988 and 1991, respectively, though Malcolm Bricklin continued to sell Fiat 124 Sport Spiders and X1/9s with Pininfarina and Bertone badges for a few more years), Alfa Romeo managed to hang on all the way through 1995. The final Alfa Romeo models available here (prior to the brand's return to our shores in 2009) were the old-school Spider Veloce sports car and the mean-looking 164 sedan. The 164 sold well enough here that I still see examples on the street now and then, and I find discarded ones in car graveyards as well. Today's Junkyard Gem is the top-of-the-line 164 available in 1992, the mighty S version, found in a Denver self-service yard last month. In 1992, American Alfa shoppers could spend $25,865 on the base 164, $29,456 on the more luxurious 164L, or $32,054 for the factory-hot-rod 164S (that's about $50,885, $57,950, and $63,060, respectively, in inflation-adjusted 2021 dollars). Comparing the numbers of the 164S against those of the BMW 535i for 1992 make the Alfa look like quite a deal. The big-engined 535i boasted 208 horsepower and had a $44,350 sticker price, while the monstrous M5 had 310 horses… but would set you back $58,600). That means the Alfa cost just under 75% as much as its Bavarian rival. Meanwhile, the Alfa 164S had this 3.0-liter V6 making 200 horsepower. That gave the 535i and 164S near-identical power-to-weight ratios (17.2 lb/hp for the BMW, 17.4 for the Alfa). Admittedly, the 164S's power went to the front wheels while the 535i had rear-wheel-drive, but the Alfa's 3.0 looked and sounded much better than the BMW's 3.4 (and it's nearly impossible to make a V6 sound better than a straight-six, as anyone who has endured the ailing-bovine groan of most 1990s Detroit V6s can affirm). You could get a four-speed ZF automatic on the 164 and 164L in 1992, but the 164S had just one transmission available: a five-speed manual. This car isn't rusty and the interior looked very nice for a near-30-year-old car in Colorado, but there are few with the mechanical skills and sheer bravery to take on one of these cars with nearly 200,000 miles on the clock. Its next stop shall be The Crusher. This Euro-market commercial is for the 164 with quad-cam "super" V6, available here only for the 1993 through 1995 model years, but you get the idea. In Europe, Alfa Romeo outsold both Honda and Saab! What better reason to buy a 164?

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.