1995 Alfa Romeo 164 Ls Sedan 3.0l on 2040-cars

Auto blog

Alfa Romeo realigns product onslaught (again)

After Sergio Marchionne announced an ambitious plan in May of 2014, Alfa Romeo has continued to struggle, pushing back launch dates and the debut of the models that would serve as the brand's new bedrock. And now it's happening again. A new investor relations document reveals that Alfa won't complete the debut of its new lineup until the middle of the next decade, and that FCA will be scaling back the brand's research and development, manufacturing, and product investments through 2018. The move is partially down to "uncertainties" in China, which gels with what we reported back in December. Alfa also needs extra time to "guarantee proper global distribution network execution," the document claims. As we've reported, the revised product cadence will still see the Giulia (pictured) and a new midsize utility vehicle hit dealers in 2016 and late 2016/early 2017, respectively. From there, Alfa is still aiming to flesh out its lineup with six more vehicles, including a fullsize sedan, two more utility vehicles, two "specialty" vehicles, and a hatchback. This new product strategy differs from the original Marchionne strategy in a few key ways. First, all of these vehicles were supposed to have been launched between May 2014 and sometime in 2018. Since it's 2016 and we can't even buy a Giulia yet, it's pretty clear that plan isn't going to happen. Instead, the six vehicles that will follow the Giulia and midsize CUV won't start arriving until 2017, with debuts continuing until at least 2020. The new product strategy also better reflects today's market. Gone are the two compact cars, and in their place is a single hatchback, arriving at the tail end of the brand's new product offensive. That might explain why the MiTo was given a stay of execution. It's no surprise to see a second utility vehicle in Alfa's plan, considering the way the segment has exploded in the past few years, while enthusiasts will likely welcome the idea of a second "specialty" vehicle. The brand's second midsize sedan has been pushed out, though, so the only Alfa four-door following the Giulia will be a fullsizer. As for Maserati, the investor relations PDF didn't list nearly as many specifics. As we've reported, FCA still expects the Levante CUV to be a growth leader for the brand by 2018. The performance brand's fortunes will also be bolstered by pairing its dealerships with those of Alfa Romeo. Related Video:

Alfa Romeo Giulia gets top safety award from IIHS

The Insurance Institute for Highway Safety has awarded a Top Safety Pick+ rating, its highest award, to the 2017 Alfa Romeo Giulia midsize luxury sedan — but with a caveat. The Giulia must have been built after May of this year, when the car's front-end structure was improved and the door hinge pillar and door sill were reinforced, among other changes. Vehicles that earn the IIHS's Top Safety Pick+ must achieve good ratings in all five crash tests — small overlap front, moderate overlap front, side, roof strength and head restraints — an advanced or superior rating in front crash prevention and and acceptable or good rating for headlights. The Giulia's optional front crash prevention system earned a superior rating after it avoided a crash in the 12 mph track test and reduced its impact speed by an average 24 mph in the 25 mph test. The car's optional curve-adaptive headlights earned a good rating, while the base headlights rated poor. It joins 2017 versions of the Lexus ES 350, Audi A3 and A4, Volvo S60 and V60, and BMW 2 series and 3 series, as Top Safety Pick+ awardees for its segment. You can read our First Drive review of the Giulia here. Featured Gallery 2017 Alfa Romeo Giulia Ti Lusso View 26 Photos Alfa Romeo Luxury Sedan crash test alfa romeo giulia

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.