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Alfa Romeo to launch eight new products by 2018, increase sales to 400K units

Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.
After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for - Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

Upcoming Alfa Romeo CUV called the Stelvio, Marchionne says

Alfa Romeo will call its forthcoming crossover the Stelvio, and the Italian brand will finally put the often-postponed CUV on sale in Europe in early 2017, according to Auto Express citing FCA CEO Sergio Marchionne. We probably won't see it in showrooms here until at least spring or summer next year. The vehicle's name references the famously curvy pass through the Alps in Northern Italy, which evokes a model with sharp handling and rapid acceleration. The Stelvio uses a modified Giulia platform, and the two models should share powertrains. Standard versions would likely get a 2.0-liter turbocharged four-cylinder, which makes 276 horsepower in the sedan. However, the common parts make a Quadrifoglio version of the CUV possible, packing the hottest Giulia's 505-hp 2.9-liter twin-turbo V6, according to Auto Express. Alfa Romeo hasn't teased the Stelvio's design yet, but FCA designer Ralph Gilles posted a photo on Instagram that might have been a hint. The picture showed fellow designer of Lorenzo Ramaciotti in the back of an unnamed crossover. The dashboard, which you could see in that shot, had a distinct similarity to the Giulia. The shot didn't show much of the exterior, but you could barely make out the narrow taillights. Alfa Romeo has had serious problems launching vehicles on time recently, and the Giulia sedan and Stelvio should have been ready by now. The four-door was originally supposed to arrive in late 2015, but Marchionne said assembly would finally begin on March 14, according to Auto Express. The sedan has allegedly had problems passing internal crash tests, but Alfa officials vehemently denied this claim. The brand also delayed the CUV by several months from the original plans. The automaker now asserts that six more models are on the way by 2020, but the company doesn't seem capable of living up to those promises. Related Video:

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt