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Robert Kubica moves from Williams to Alfa Romeo F1 reserve

LONDON — Robert Kubica has joined Alfa Romeo as their 2020 reserve driver, the role the Pole carried out 14 years ago when he made his Formula One debut with the Swiss-based team then known as BMW Sauber. The deal announced on Wednesday also sees Polish oil company PKN ORLEN, who backed the 35-year-old's comeback last season at former champions Williams, become a co-title sponsor of the team in a multi-year partnership. Kubica's big break came in 2006 when he became Poland's first F1 racer, replacing Canada's 1997 world champion Jacques Villeneuve at BMW Sauber and going on to win with them at the 2008 Canadian Grand Prix. The Pole, who suffered a near-fatal rally accident in 2011 that partially severed his right arm, scored tail-enders Williams' only point last year in a remarkable personal comeback clouded by the team's inability to provide a competitive car. He announced in September that he was leaving and has since been replaced by Canadian Nicholas Latifi, the team's 2019 reserve. "I'm starting a new chapter in my career by joining Alfa Romeo Racing ORLEN. This is a team that has a special place in my heart and it'll be nice to see the familiar faces I still remember from Hinwil," said Kubica in a statement. "Time and circumstances are obviously different, but I am convinced that I will find the same determination and hunger to succeed." Kubica had also been linked to the Haas and Racing Point teams who had considered him for a role as a tester and simulator driver. Ferrari-powered Alfa Romeo's race drivers this year are Finland's 2007 world champion Kimi Raikkonen and Italian Antonio Giovinazzi, an unchanged lineup from 2019. Team principal Frederic Vasseur welcomed Kubica, who before his accident raced for Renault and was close to becoming a Ferrari driver, back to the Hinwil factory. "He is a driver that needs no introduction: one of the most brilliant in his generation and one who displayed the true meaning of human determination in his fight to return to racing after his rallying accident," he said. "His feedback will be invaluable as we continue to push our team towards the front of the grid." Alfa Romeo finished last season in eighth place with 57 points. The team said PKN ORLEN branding will feature on the C39 car and all "trackside assets". Related Video:

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.