1993 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

Auto blog

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo Giulietta facelift to ape Giulia

When a brand launches a big, bad flagship model, it's only natural that it would seek to tweak the styling of its lesser models to more closely resemble the top dog. For Alfa Romeo, that means instilling a bit of Giulia style in the Giulietta hatchback. And that, in turn, means a new, more aggressive fascia. While these shots show the same kind of dopey headlights featured on the current Giulietta, our spies report that they'll be tweaked to reflect the sharper grille and bolder lower bumper. Even if the shape of the headlights is retained, the look inside the housing will likely change. Changes in back are more subtle, although we can expect the taillights and rear bumper to be retouched. Changes should come to the cabin, too, as indicated by the camouflage inside. Again, though, these are likely to be of the mid-cycle refresh variety, so don't European consumers should expect a dramatic transformation over the current car. Check out the full gallery of spy photos at the top of the page, and keep an eye open for the facelifted Giulietta when it debuts next year at Geneva. Related Video:

Planned Alfa Romeo 8C and GTV don't appear to have a future anymore

The two Alfa Romeos we’ve been looking forward to most donÂ’t appear to have much of a future anymore, according to a report from Automobile. Both the 8C and GTV no longer exist on AlfaÂ’s product roadmap, and Mike Manley suggested they were canned, as well. “In the near term, the new portfolio for the brand is significantly scaled back with a corresponding reduction in capital spending,” Manley said, referring to Alfa Romeo in the companyÂ’s third-quarter earnings call. We've asked FCA if it can explicitly confirm anything on the 8C and GTV, but it offered no comment on the report. Additionally, FCAÂ’s presentation (uncovered by Motor1) of future Alfa Romeo vehicles left the 8C and GTV off the list. The only new cars planned for the future include a production version of the Tonale crossover and another unnamed crossover. FCAÂ’s presentation also states: “brand to focus on current market strengths with reduced global reach and overlap with other Group brands.” We all know that the strength of the market is in crossovers right now, so itÂ’s easy to infer what happens from there. Expensive, luxury sports cars are not where the scale and money is at for Alfa Romeo, a brand that isnÂ’t exactly thriving from a sales perspective today. Sales for both the Stelvio and Giulia are down in 2019 as those cars exit their honeymoon phase. Alfa is expected to have a midcycle refresh ready for consumption in 2021, so perhaps that could provide a temporary boost in sales for the Italian brand. FCA also said itÂ’s reducing planned capital spending on Alfa Romeo, which could hurt the brand even more in the future. This earnings call came the same day that the FCA-PSA merger was announced, throwing another wrench into the plan. WeÂ’re not yet sure what the merger will mean for Alfa Romeo and its presence in America, but we imagine more news on that will be coming as the companies transition to this new life together. The Giorgio platform appears to be safe for the time being, as Manley expressed his intentions to keep it around. This platform (underpinning both the Giulia and Stelvio) was developed with electrification of the powertrain in mind, so itÂ’ll be capable of handling a number of electrification efforts in FCAÂ’s future. We only wish the promising 8C and GTV wouldÂ’ve made it to production, but even Alfa appears to be thinning the herd of cars in favor of crossovers.