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Alfa Romeo Giulia, new SUV delayed

Damn it, Alfa Romeo. You had one job. One job. Just return to the North American market. That's it. And just when we thought that long-awaited event was actually in sight, thanks to the new, high-performance Giulia Quadrifoglio sedan, we're being forced to report what we've reported so, so many times before – Alfa's US return has (probably) been delayed. Citing supplier sources, Automotive News Europe reports that not only has the new Giulia's European launch been delayed six months, to mid 2016, but the Italian brand's first SUV also won't arrive until at least early 2017. That's six and nine months later than each vehicle was expected, respectively. US on-sale dates for both vehicles were slated for at least three to six months after hitting European dealers. If ANE's report is correct, this virtually guarantees we won't see the Giulia Quadrifoglio before autumn 2016/winter 2017, while the Giulia-based SUV's US arrival is effectively pushed back to spring or summer of 2017. The delay in the Giulia is being blamed on additional work on safety and ride characteristics, ANE's sources claimed. The Quadrifoglio was to be followed by four-cylinder variants in March, but this delay means the high-performance Giulia will be on its own until the end of 2016 in Europe, and early- to mid-2017 in the US. It's unclear if these issues are to blame for the delay in the SUV, although considering it's based in part on the Giulia, that seems like a reasonable assumption. Naturally, and we're guessing annoyingly for Fiat Chrysler executives, this latest delay is raising further questions about the company's long-term plan for its troubled Turin-based brand. ANE quoted multiple analysts who called out Sergio Marchionne's overly ambitious plans for Alfa, although Morningstar's Richard Hilgert said it best: "I would be impressed if the brand sold 200,000 [units per year]," Hilgert told ANE. "I think Marchionne set an overly-lofty target as a shock treatment to a patient in cardiac arrest. The idea being to get an immediate dramatic response, but his plan for 400,000 units in 2018 would have the patient immediately get up and run a five-kilometer race." Related Video:

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo 4C Launch Edition marks a day we never thought we'd see

Alfa Romeo has been teasing its return to the United States for years. Each time, it's seemingly been pushed back for one reason or another. The last time we had our Alfa fix fulfilled was when just a few hundred examples of the 8C Competizione crossed the pond late last decade. Now, though, it looks like finally Alfa will be coming back, showing this, the 4C Launch Edition, at the 2014 New York Auto Show. By now, you should know the brief on the 4C – ultra-lightweight, mid-engined, turbocharged and with non-power-assisted steering. It's a driving instrument, and one we've admired from afar since it hit the European market. The 4C Launch Edition is the opening volley of Alfa's US return and adds a number of items to the already appealing sports car. The 500 Launch Editions will be limited to three colors - Alfa Red, Rosso Competizione or Madreperla White. It sports standard bi-xenon headlamps, which do away with the polarizing covers that highlighted European models. A carbon-fiber spoiler and mirror caps and unique forged wheels round out the changes for first US-spec 4Cs. The suspension is firmer, with performance-tuned shocks and stiffer front and rear sway bars. Meanwhile, a racing exhaust should help the turbocharged, four-cylinder engine make its presence known. It doesn't seem like the power output is changing thanks to the new exhaust, although we're expecting the 4C's already throaty warble will sound even better. You can take a look up top for our full gallery of live images of the new 4C or you can scroll down and take a look at the official press release from Alfa Romeo. Then, hop into the Comments and let us know if you think of the latest Alfa to be sold in the US.