1991 Alfa Romeo 164 L on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.

The Effeffe Berlinetta is a brand new 1960s Italian GT

You're looking at a brand new car, not one that has spent 50 years under a tarp in some barn in the Italian countryside. The vintage-looking Berlinetta, dreamed up by the brothers Frigorio, has been in the works for a number of years now. It was initially unveiled at the Concorso d'Eleganza Villa d'Este two years ago, and the official introduction will be held at the Top Marques show in Monaco next week. As it stands, it offers a fascinating glimpse into the way sports cars used to be built, with virtually nothing to let a casual observer know that it's factory fresh. The drivetrain on the two-seater Berlinetta is classic Italian, using a front-mid-mounted Alfa Romeo Twin Cam four-cylinder, which originally dates back to 1971 in design. Naturally, the two-liter unit is coupled to a five-speed manual gearbox, and the two Weber DCOE carburetors finish off the power figures at 180 horsepower at 6,500 rpm. The car follows classic Alfa Romeo lines, but isn't a direct replica, rather a tribute to Italian GT car building half a century ago – the chassis is a handmade tubular spaceframe and the entire Berlinetta will weigh less than 1,760 lbs. There are disc brakes front and rear, and while the front suspension is independent, the rear relies on a solid live axle complete with a Watt's linkage setup. And – of course – it sits on wire wheels with center knock-off lugs. As for the interior, it will all be custom-made and tailored to the buyer's taste, and each car will be unique. The full Matteograssi leather interior includes a matching luggage set, too, and the driver will be holding a wooden Nardi steering wheel. What kind of price would you expect for something like this? The Frigerio brothers have priced their small-series creation at nearly $320,000. That includes some track time to get to grips with one's new 1960s sportscar, and the chassis settings will be fine-tuned to one's personal preferences. There are plans to widen the portfolio with another model, and we're hoping that will be a drop-top Spider made in the same style. Related Video: Featured Gallery Effeffe Berlinetta View 9 Photos Alfa Romeo Automakers Coupe Special and Limited Editions Classics top marques monaco