1968 Alfa Romeo Giulia Gt 1300 Junior 105 Series on 2040-cars

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Alfa Romeo should return to Formula One ASAP

Alfa Romeo should absolutely return to Formula One. It would benefit the company, and it would benefit the sport. By extension, it would benefit enthusiasts. Let's break it down: Self-Interest: Alfa is struggling to reboot as a viable modern automaker. Americans love the idea of an Alfa but sometimes associate it with the movie The Graduate, which is nearly 50 years old, and the vague notion of sporty convertibles. It's mythic, but murky. Still, this is a big name in automotive history. If you asked a random person on the street: Do you want to drive an Alfa Romeo? They'd almost certainly say yes. F1 is the pinnacle of motorsport. By competing in the World Championship and even better – winning – Alfa could legitimately claim it's not a museum piece, but a company on the edge of technology. And in this case, history is in Alfa's favor. Its drivers, Giuseppe Farina (shown above in 1950) and Juan Manuel Fangio, won the first two Formula One titles in 1950-51. This is a company that's won at LeMans, Mille Miglia, and Targa Florio. Sure, those are some dusty trophies, but the people who would consider buying an Alfa are connoisseurs. They appreciate the bloodlines. F1 Would Be Better: This doesn't matter to Alfa, but the sport would be more interesting with Alfa on the grid. Can you imagine an Alfa in a pitched fight with a Ferrari (say with Sebastian Vettel as the wheel) at Monza? F1 could use some new storylines and rivalries. Simply having an Alfa Romeo team on the grid would spice things up. Use engines from Ferrari. That makes the most sense, and Ferrari already sells its units to other teams. Some of them might as well go to another Italian outfit that still probably wouldn't have the same resources as the Scuderia. Enzo Ferrari started out at Alfa, by the way. It's A Win-Win For Enthusiasts: Fiat Chrysler CEO Sergio Marchionne has said a lot of curious things lately, but he's spot-on with the notion of Alfa returning to F1. If that happens, it would make Alfa's new models, like the Giulia and 4C, seem sportier. It would remind collectors just how special the old ones are. And it would make Formula One a more compelling sport. Yes, F1 is wildly expensive. But FCA can find money to do Hellcats and hybrid minivans. It should double-down on Alfa's return to F1. Related Video:

Fiat Chrysler taps Amazon, Shell execs to fill roles

MILAN — Fiat Chrysler Automobiles is tapping executives from Amazon and Shell Oil Company with previous automotive industry experience to fill its ranks. CEO Mike Manley said in a letter to employees Thursday that Mark Stewart would join FCA as chief operating officer of North America from Amazon, "a company known for its culture of innovation, and obsession with delivering incredible value to customers." At Amazon, Stewart led teams focused on advanced robotics, artificial intelligence and automation methods. He previously was COO of ZF TRW automotive components supplier. Niel Golightly was named head of global communications. He was most recently Shell's vice president for external relations in North and South America, with a focus on reputation, brand and stakeholder engagement beyond communication strategies. He previously held roles at Ford Motor Company. Related Video: Image Credit: REUTERS/Rebecca Cook Hirings/Firings/Layoffs Alfa Romeo Chrysler Dodge Fiat Jeep RAM FCA Amazon shell Mike Manley

The 2016 Alfa Romeo 4C should sound even better

We love the raw simplicity of the Alfa Romeo 4C – it is first and foremost a driver's car, and a great one at that. So while there are a number of updates for the 2016 model year, none of them mess with the 4C's inherent enthusiast-centric nature. In fact, these enhancements should only, well, enhance the overall driving experience. The thing we're most excited about is a new Akrapovic dual-mode titanium exhaust. Not only does this option relocate the exhaust tips to the center of the 4C's rump, it uses asymmetrical mufflers and a link pipe with a built-in resonator to create what we assume is an even better exhaust sound. The Akrapovic setup works with the Alfa's DNA drive select modes – in Dynamic and Race, things are loud and resonant, but in Natural and All-Weather settings, there's a quieter tone. Other 4C updates are less obvious. There's some more carbon fiber trim both inside and out, some new color combinations for the leather sport seats, and the Spider's premium audio system and lockable storage containers are now standard on the Coupe. Pricing isn't confirmed in Alfa's release, but from what we find on the company's consumer site, the Coupe starts at $55,900 and the Spider comes in at $65,900. Based on the 2015 models we tested, that means the added content has bumped up the Coupe's price by $2,000, and the Spider sees a modest $405 hike. Read all the details in the press blast below. ALFA ROMEO 4C AND 4C SPIDER ADD MORE PERSONALIZATION OPTIONS FOR 2016 New for 2016, Alfa Romeo is offering even more carbon fiber: - All-new carbon fiber halo offering elevates the 4C Spider's technical look, while hinting at its exclusive carbon-fiber monocoque chassis - All-new Carbon Fiber Trim Package further proliferates 4C and 4C Spider's use of carbon fiber on interior vents, instrument cluster surround and instrument panel and shift bezels - Bespoke Italian style: A new premium leather interior with Tobacco and Black sport seats paired with a Black leather interior with Tobacco accent stitching is now available - All-new Akrapovi?