1967 Alfa Romeo Giulia Sprint Gt Veloce Straight And Rust Free California Car on 2040-cars

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Fiat gets into the classics game with 'Reloaded by Creators' program

Classic vehicles help modern buyers make new connections to a carmaker's modern offerings. That's why in little more than a month we've seen Jaguar announce a continuation run of the D-Type, Porsche get a show at the Petersen Museum in Los Angeles, Land Rover plan to restore a Series I, and Jay Leno celebrate the 1942 Dodge Carryall. Fiat Chrysler already has a heritage division, but the vintage department takes a new step into its history with the "Reloaded by Creators" service. Said to be inspired by retail programs at museums, Reloaded by Creators will see FCA Heritage source and buy noteworthy classics from the Abarth, Alfa Romeo, Fiat, and Lancia brands, restore them to original spec, then sell them to collectors. When Roberto Giolito, head of FCA Heritage, broke the news at Retromobile in Paris, he also revealed the first five offerings: three "ultimate classics" in the Alfa Spider IV serie (1991), Lancia Fulvia Coupe Montecarlo (1973), Spidereuropa Pininfarina (1981), and two custom cars in the Alfa Romeo SZ (1989) and Lancia Appia Coupe (1959). The ultimate classics represent the last of their kind to be built, not necessarily according to model year, but with respect to design and engineering - no major model changes followed. The Lancia Fulvia Coupe ceased production in 1976; the limited edition 1973 Montecarlo model celebrated the car's victory in the 1972 Montecarlo Rally and still wears the original license plates. The 1981 Spidereuropa Pininfarina comes from the beginning of the end of production; after building the Fiat 124 Sport Spider for US-only sale from 1975 to 1983, Pininfarina resumed manufacture in Europe in 1982 and bestowed the new name. The Alfa Spider went out of production in 1993, the 1991 Series IV example for sale here has been in FCA's collection since it was built, used for technical testing. As for the custom cars, Lancia built a variant of its third-generation Appia as a coachbuilt chassis. Pininfarina bodied the 1959 model for sale here, and Fiat showed it first in Paris. Fiat used the funky, Zagato-designed, thermoplastic-composite-bodied, 1989 Alfa Romeo SZ for testing at the carmaker's Balocco circuit. Only around 1,000 SZ models emerged from the factory during a two-year production run. Each vehicle will come with a certificate of authenticity and be guaranteed by FCA, plus be featured on the FCA Heritage site.

Reid Bigland appointed CEO of Alfa Romeo, Maserati

There's been a big shakeup in Fiat Chrysler's leadership team, as head of US sales and FCA Canada CEO Reid Bigland will replace Harald Wester as the chief exec for Alfa Romeo and Maserati. Wester will retain his position as chief technical officer of FCA. Both men will hang onto their positions on FCA's Group Executive Council. The move is an interesting one considering the widely publicized issues at both Alfa and Maserati. Alfa Romeo's problems are almost too many to list. The brand has promised a full-scale return to the US market for more than a decade, but faced repeated delays. Its latest volume model, the Giulia, is being savaged by reviewers over quality issues, and the company has frequently pushed its upcoming CUV back. If that were the only problem, it'd be annoying, but according to Automotive News, Alfa's relaunch is also considerably over budget. Maserati is an entirely different can of worms. Alongside Alfa, it's been stung by a slow Chinese market. Profits are down, according to Automotive News, and it's been widely rumored that the company will delay its next sports car, the Alfieri, until 2018 – it was previously promised for this year. Meanwhile, two of its three other models, the Quattroporte and GranTurismo, are dangerously long in the tooth, and the Levante is still months away from US sales. Can Bigland sort these issues out? Maybe. As Sergio Marchionne said in his official statement, "[Bigland] has an extraordinary record of growing sales and market share in the US and Canada over the last 7 years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time."

Junkyard Gem: 1979 Alfa Romeo Spider Veloce

During the middle-to-late 1970s, things got pretty grim for American car shoppers wishing to drive a (non-exotic) new European two-seat convertible. British Leyland would sell you a 1979 MGB, Spitfire, or TR7 at a good price, but you got only 67.5, 52.5, or 88.5 horsepower, respectively, in those cars (yes, BL claimed the half-horse in official ratings, because that's how the Malaise Era was) plus the Prince of Darkness riding shotgun. Fiat offered the 124 Sport Spider for a bit more than those British machines in '79, but that car had a mere 86 horses under the hood. That's where the Alfa Romeo Spider Veloce came in; for a bit more money, you got 111 fuel-injected horsepower and a car that still looked futuristic more than a decade after its introduction. Alfa Spider prices have gone way up in the last decade, so I don't see many of these cars in the self-service car graveyards I frequent. That makes today's Junkyard Gem, found in a yard near Denver, a fairly rare find. Someone yanked the cylinder head off, probably years ago, and then never finished whatever engine work had been planned. This is a common sight with vintage sports cars in junkyards. The 1994 Colorado State Parks pass shows that at least this Alfa was running 28 years back. Inside, there are many receipts for extensive mechanical work done during the 1980s. These cars were better-built than their British Leyland and Fiat rivals, but that doesn't mean they were easy to work on. How about getting a head-gasket job plus a bunch of other work done for just over 500 bucks? Even with inflation, that's a deal! At some point, someone sliced up the factory radio faceplate to install this 1980s Blaupunkt cassette deck. This looks like a CR-2001, which was high-end factory equipment in Porsches and BMWs around the time this Spider was new. The interior has some parts that look nice enough to be worth buying, so let's hope that some Front Range Alfa Romeo enthusiasts show up and score some nice pieces for their project cars. The MSRP on this car was $11,195, or about $45,700 today. The Fiat 124 Sport Spider went for $7,090, while the TR7 convertible cost $9,235. Meanwhile, a new 1979 Chevy Corvette with the optional L82 engine listed at $11,425 and had 225 horsepower; it also weighed 917 pounds more than the Alfa and had much more ponderous handling.