1967 Alfa Romeo Giulia Sprint Gt Veloce on 2040-cars

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2024 Alfa Romeo Giulia and Stelvio prices are a mixed bag

Something happened on the way to the end of 2024, and that happening has resulted in higher-than-expected prices for the 2024 Giula and 2024 Stelvio. When Alfa announced changes for both models in April, we were informed the new Giulia Competizione trim would start at $53,115 in rear-wheel-drive form, the Stelvio Competizione trim would start at $57,420 in obligatory all-wheel-drive form. A month later, Cars Direct got wind of price cuts thanks to Alfa Romeo wanting to give buyers even more reason to put money down on la dolce vita instead of a certain Bavarian. In that report, the entry-level Giula Sprint was going to start at $44,795 after destination, the Stelvio Sprint would start at $46,370. An an Alfa Romeo spokesperson even replied to Cars Direct with, "The reduction in pricing is a lifecycle direction for Stelvio and Giulia to enhance market competitiveness." Looking at the 2024 configurator, the Giulia Sprint improves its advantage before options, whereas the Competizione is $2,345 above expectations. Prices for the 2024 Giula range after the $1,595 destination charge are: Sprint: $44,670 Ti: $47,210 Veloce: $50,970 Competizione: $55,460 Quadrifoglio: $82,970 Quadrifoglio 100th Anniversary: $90,070 What's not included here are mandatory additional costs for the Competizione and both Quadrifoglio trims; they don't offer the free white exterior paint option that the Sprint, Ti, and Veloce do. So the above sums will go up by at least $500, the least expensive exterior color option, to as much as $2,200. As for the Giulia Sprint undercutting the BMW 330i, that only happens if you want a white Giulia on the stock 17-inch wheels. The 2024 330i starts at $45,495, which is $825 above the base Giulia. But the BMW comes on 18-inch wheels, the Giulia on 17-inchers, and stepping up a rim size on the Alfa Romeo costs $1,725. BMW also offers black paint as a free option, whereas going dark on the Giulia costs $660. The Giulia does come with 280 horsepower versus the BMW's 255, so there's that. At the very top, a Giulia Quadrifoglio asking $82,970 might be a tough ask against a BMW M3 asking $81,195, never mind a $90,070 Giulia Quadrifoglio 100th Anniversary. It's the same on the Stelvio side of the fence.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

2023 Alfa Romeo Giulia Estrema bridges the Quadrifoglio gap

Alfa Romeo is expanding the 2023 Giulia range with a model named Estrema that was developed for driving enthusiasts. Also available on the 2023 Stelvio, the Estrema trim level bridges the gap between the Veloce variants of both cars and the high-performance Quadrifoglio. "Estrema" is Italian for "extreme," and in this case it denotes a car that — in Alfa Romeo's words — was designed for "a connoisseur of driving." The list of standard features grows with the addition of a limited-slip rear differential and the adaptive Alfa Active Suspension system for both comfort and performance. These updates may not sound major, but they should make a perceptible difference on the kind of twisty roads that the Estrema models were created for. Car-spotters will be able to pick out the Estrema versions in a crowded parking lot by looking for carbon fiber exterior accents (including the piece of trim that underlines the grille), specific wheels that measure 19 inches on the Giulia and 21 inches on the Stelvio, dark "Estrema" emblems and black brake calipers. Inside, there's more carbon fiber, red contrast stitching and a blend of leather and Alcantara upholstery.  The Estrema models aren't any more estrema under the hood than the versions that they're based on. The only engine available in the United States is a 2.0-liter four-cylinder turbocharged to deliver 280 horsepower and 306 pound-feet of torque. Rear-wheel-drive and an eight-speed automatic transmission come standard on the Giulia, though Alfa Romeo's Q4 all-wheel-drive system is available at an extra cost, and the Stelvio is exclusively offered with all-wheel-drive. With the Q4 system, the Giulia reaches 60 mph from a stop in 5.1 seconds. On sale now, Alfa Romeo's Estrema models are scheduled to reach dealers across the nation in the third quarter of 2022. Buyers have four colors to choose from: Alfa White, Alfa Rosso, Misano Blue, and Vulcano Black. Pricing is set at $56,685 for the rear-wheel-drive Giulia, $58,685 for the all-wheel-drive model, and $60,545 for the Stelvio. Note that these figures include a mandatory $1,595 destination charge. Related Video: