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On Location at the Alfa Romeo Museum with the new Giulia

The most exciting news from the reveal of the new Alfa Romeo Giulia was undoubtedly the 510-hp Quadrifoglio model that will top the lineup. To play up the brand's Italian-ness, as well as the fabulous sound the twin-turbo engine makes, Alfa had opera singer Andrea Bocelli sing the car out onto the stage. The event took place at Alfa Romeo's old headquarters in Arese just outside Milan. It's also the site of the brand's museum, which has been closed to the public for years and was recently expanded and redone. We got a quick preview ahead of the museum's official public reopening on June 30, 2015. Anyone traveling to the Milan area should definitely check it out, even if those who aren't die-hard Alfisti. Before the Alfa event, I got to spend some time at Expo Milano 2015. Expos like it are held every five years now around the world and are the modern-day equivalent to a world's fair. The theme was "Feeding the Planet, Energy for Life" with the pavilions from various countries showcasing displays on food production, shortages, and future solutions. When you're done watching our On Location video, stick around for an Alfa promo reel that teases the Giulia's insanely delicious noise.

Alfa Romeo Giulia, new SUV delayed

Damn it, Alfa Romeo. You had one job. One job. Just return to the North American market. That's it. And just when we thought that long-awaited event was actually in sight, thanks to the new, high-performance Giulia Quadrifoglio sedan, we're being forced to report what we've reported so, so many times before – Alfa's US return has (probably) been delayed. Citing supplier sources, Automotive News Europe reports that not only has the new Giulia's European launch been delayed six months, to mid 2016, but the Italian brand's first SUV also won't arrive until at least early 2017. That's six and nine months later than each vehicle was expected, respectively. US on-sale dates for both vehicles were slated for at least three to six months after hitting European dealers. If ANE's report is correct, this virtually guarantees we won't see the Giulia Quadrifoglio before autumn 2016/winter 2017, while the Giulia-based SUV's US arrival is effectively pushed back to spring or summer of 2017. The delay in the Giulia is being blamed on additional work on safety and ride characteristics, ANE's sources claimed. The Quadrifoglio was to be followed by four-cylinder variants in March, but this delay means the high-performance Giulia will be on its own until the end of 2016 in Europe, and early- to mid-2017 in the US. It's unclear if these issues are to blame for the delay in the SUV, although considering it's based in part on the Giulia, that seems like a reasonable assumption. Naturally, and we're guessing annoyingly for Fiat Chrysler executives, this latest delay is raising further questions about the company's long-term plan for its troubled Turin-based brand. ANE quoted multiple analysts who called out Sergio Marchionne's overly ambitious plans for Alfa, although Morningstar's Richard Hilgert said it best: "I would be impressed if the brand sold 200,000 [units per year]," Hilgert told ANE. "I think Marchionne set an overly-lofty target as a shock treatment to a patient in cardiac arrest. The idea being to get an immediate dramatic response, but his plan for 400,000 units in 2018 would have the patient immediately get up and run a five-kilometer race." Related Video:

Alfa Romeo's Giulia Quadrifoglio gets the GTA treatment

Alfa Romeo will celebrate 110 years of building some of the world's most emotional driving machines with a brand-new Giulia Quadrifoglio GTA. GTA, which stands for "Gran Turismo Alleggerita," is a throwback to the 1965 Giulia Sprint GT, which first got the treatment. The new GTA and GTAm will elevate the Giulia's already driver-friendly formula to a whole new level.  If the plain-Jane Giulia Quadrifoglio is a BMW M3 or Mercedes-AMG C63 competitor, the GTA is your Competition or "S" variant, respectively. It boasts more power, less weight, enhanced aero, a revised suspension, and a reworked chassis and interior designed to keep the driver in place and focused on one task and one task alone: driving fast.  The wick on the GTA's 2.9-liter twin-turbocharged V6 has been turned up a bit, resulting in a new peak rating of 540 horsepower (up 30 from the base car). To reduce weight, Alfa replaced a host of exterior panels with carbon fiber equivalents. The carbon treatment extends to some other components, such as a the drive shaft. Alfa says the net reduction works out to 220 pounds.  Outside, the aero has been completely revised with technical know-how provided by Sauber Engineering (of F1 renown). It also boasts 20-inch center-locking wheels and a titanium exhaust system. Alfa replaced many of the suspension bushings, the shocks and the springs with performance-friendly hardware. The GTAm pushes the formula even farther. We hesitate to compare a sport sedan to a GT Coupe, but the relationship between GTA and GTAm is quite similar to that between the Porsche 911 GT3 and GT3 RS. Both are fundamentally the same car, but the latter compromises a great deal more of its daily drivability for the sake of improving its on-track feel and performance.  With the GTAm, this included a set of carbon-backed front bucket seats with six-point harnesses, Lexan window inserts for the side and rear windows, and a rear seat delete. In place of the rear bench, you get a harness bar attached to a structural roll hoop, plus a handy little cubby for storing your custom Bell helmet in Alfa's GTA livery (which comes with the car, as well as an Alpinestars race suit, gloves and shoes, and a personalized Goodwool car cover). Checking in at just 3,350 pounds, the GTAm boasts a power-to-weight ratio of 6.2 pounds per horsepower, which Alfa says is the best in the class, enabling a 0-60 run in just 3.6 seconds.