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Alfa Romeo teases million-dollar supercar debut for August 30

The long-rumored and limited-edition Alfa Romeo supercar will see its debut August 30. The brand teased an intake grille on Twitter with the line, "The courage to dream. It’s time to seize a game-changing moment with more passion than ever. Be prepared to enter the dream." We're also informed that the happening will be livestreamed from the Alfa Romeo Museum in Arese, Italy. The location was foreshadowed by brand CEO Philippe Imparato in February, when he said, "We are working on something that I could put aside the 8C in the museum of Arese, being proud of our contribution to the history of Alfa Romeo. That is what we want." August 30th: “Il coraggio di sognare”. ItÂ’s time to seize a game-changing moment with more passion than ever. Be prepared to enter the dream. pic.twitter.com/3hQjs4xBtQ — Alfa Romeo (@alfa_romeo) July 4, 2023 Reports say the something could be called either the 33, a call to the original Tipo 33 race car and Stradale of 1967. Both versions of the T33 are legendary in the brand's history, although both were powered by the 2.0-liter V8 in the competition variant. The 6C name that's been bandied for years would recall six-cylinder Alfas from the late 1920s to the early 1950s, and slot between the here-and-gone 8C Competizione supercar and 4C sports car.       This new beast will be a V6, that much we know. Reporting agrees that the Maserati MC20 Cielo roadster will provide the bones. Maserati's flagship is built on a carbon tub sprouting front and rear aluminum subframes, same as the 4C's construction, the Maserati built in the same Modena facility as the retired 4C. The Alfa Romeo-branded Formula 1 team might be contributing chassis tweaking suggestions; the supercar reveal happens the same weekend as the Italian Grand Prix at Monza, making for a natural crossover showcase. Sources differ on the engine. Some believe the entire MC20 Cielo package makes the jump, including the twin-turbo 3.0-liter Nettuno V6 making 621 horsepower and 553 pound-feet of torque. It's said engineers will add at least one electric motor to bump output to around 800 hp. Others believe it'll be the twin-turbo 2.9-liter V6 from the Giulia Quadrifoglio, tuned up to 539 hp and 443 lb-ft in the limited-edition GTAm. Production and price guesses are all over the map. Autocar says only 33 examples are coming out of Modena.

The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa Romeo teases 'a new era' with Tonale taillights

The Italians from Turin opened their Facebook page to put the world on alert that "a new era begins with Alfa Romeo," and they did so using Alfa Romeo Tonale taillights. The leading guess as to what this might portend is a battery-electric Tonale. Such a vehicle is possible, but there are questions. Brand product chief Daniel Guzzafame admitted it was "technically possible," and we're expecting an EV from Alfa next year; however, that's meant to be the Italian version of the Jeep Avenger EV sold in Europe. FCA Italy runs the Facebook page in question, and the page contains plenty of Europe-specific content, so perhaps this teaser isn't meant for us in the U.S. Or perhaps the new EV gets Tonale taillights. Or perhaps some market will see a Tonale EV soon.  Another guess is that engineers have created an enhanced Tonale variant to put the Dodge Hornet in the dust. Alfa Romeo was said to be less than pleased about Dodge borrowing the Tonale and launching its Hornet first, then showing a Hornet GLH (Go Like Hell) concept with more than 300 horsepower compared to the Tonale PHEV's 285 hp. So what if there's a Quadrifoglio PHEV headed to market, marking the first time the go-fast division would have put four leaves on a hybrid powertrain? CEO Jean-Philippe Imparato said that after the Tonale launch, "we have one big product event every year for five years." This year was the 33 Stradale, next year comes something, and in 2025, "a full EV super-performing car." After that, every Alfa Romeo will be battery-electric, and Quadrifoglio trims make the jump. Imparato said there'd only be a Quadrifoglio variant of the current version if engineers could unlock "the highest level of performance." A four-leafed Tonale could break the seal on the future of performance Alfas, and be among the department's last ICE-powered hurrahs. All shots in the dark, though. Now that the tease campaign has begun, the next clue won't be far away.