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Audi rumored to buy Alfa Romeo, officials deny it

For more than two years, Volkswagen has been making public statements about its willingness to buy Alfa Romeo and quadruple the Italian brand's sales, and for just as long, Fiat CEO Sergio Marchionne has replied with some version of "Mr. Piëch, drop it." According to a report in Ward's Auto, all that jousting might be over: it claims that sources close to both Marchionne and Audi CEO Rupert Stadler admit that the two are in talks for Audi to buy not just Alfa Romeo, but a production plant in Italy. In fact, a final deal could possibly include partsmaker Magnetti Marelli.
Against that backdrop, a report by German news weekly Stern quotes a Fiat spokesmen as saying it doesn't comment on rumors and an Audi rep has said flatly that "There is no substance in the news." If a sale is being arranged, the timing would seem to point to how eager Fiat is to raise cash to complete its major initiatives. Even though Alfa Romeo continues to delay its return to the US, it just showed off the production version of the 4C at the Geneva Motor Show (shown above) and said that preferred Fiat dealerships here would get them. Then there's Alfa's recently concluded deal with Mazda to develop a roadster based on the next generation MX-5 Miata - a deal that would seem to help both the Italian and Japanese brands.
The monetary issues are troublesome, though. Fiat is taking a beating in the European market and its weak-kneed balance sheet is delaying gotta-have-it products like the Jeep Cherokee. Fiat has been talking to banks about getting money to buy the rest of Chrysler and those financial institutions have also raised issues about debt and cash reserves, and the nasty game of chess Fiat is playing with the United Auto Workers (and now the court system about the portion of Chrysler it doesn't own) could end up blowing another hole in Marchionne's plans. It is possible that this could finally have convinced Fiat to at least see how serious Audi's parent company, Volkswagen, is about buying Alfa Romeo. Or it could be just another rumor.

Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Alfa Romeo's new CEO sees room to bring back the GTV and the Duetto

Alfa Romeo is open to reviving the GTV and the Duetto, two of its most emblematic nameplates, in the coming years. Whether either model returns partially depends on how well the firm's more mainstream models sell. "I'm very interested in the GTV. There is no statement or announcement at this stage, but I'm just giving you a personal feeling that I'm very interested in the GTV. I also love the Duetto," said Jean-Philippe Imparato, the Peugeot veteran who became Alfa Romeo's CEO under Stellantis, in an interview with Australia's CarSales. It's far too early to tell what each model would look like with any significant degree of certainty. Besides, we've been here before: in 2018, former Fiat-Chrysler Automobiles (FCA) boss Sergio Marchionne outlined a born-again GTV with 600 horsepower, some degree of electrification, all-wheel drive, and seating for four when he presented Alfa Romeo's bold five-year plan. That model has been canned, along with a 700-horsepower halo coupe called 8C. Playing it safe, Imparato cautioned that neither two-door has been approved for production. Alfa Romeo's range currently consists of the Giulia, the Stelvio and the 4C, though the latter is a niche model at the end of its life cycle. It needs to achieve volume before executives can begin exploring coupe and convertible options, and we're in a market where the quickest and most effective way to increase sales is to make SUVs and crossovers. The next new addition to the Alfa Romeo range is widely believed to be the production version of the Tonale concept from 2019. "Allow me to bring Alfa Romeo to a certain level of economic performance, and then we speak," Imparato stressed. "In this time of big changes for the industry, the first priority is to protect Alfa Romeo and drive it through the challenges related to electrification, connectivity and safety," he added. Coupes and convertibles will come later. Interestingly, he strongly hinted the reports claiming the rear-wheel-drive Giorgio platform is on its way out are false. In Alfa-speak, the GTV nameplate traces its roots to the Bertone-designed 105-Series coupe released in 1963. It was called Giulia Sprint GT at launch, and it became the Giulia Sprint GT Veloce (which means "fast" in Italian) in 1965. GTV is the acronym that stuck throughout the model's career. Alfa put the nameplate on the coupe version of the Alfetta (pictured), and it added the 6 suffix when it stuffed the 2.5-liter Busso V6 in the engine bay.